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The Research on the Tourist Market Status and Characteristics of the Zhou Enlai Memorial Hall in the City of Huai’an

Author: YanWei
Tutor: LouJiaJun
School: East China Normal University
Course: Tourism Management
Keywords: Red Tourism Zhou Enlai Memorial Hall Source markets Behavioral characteristics Huaian
CLC: F592.7
Type: Master's thesis
Year: 2010
Downloads: 231
Quote: 0
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Abstract


Red tourism is a form of tourism in the late 1990s in China has gradually developed. Red Tourism in the Communist Party of China led the Chinese people in the revolutionary struggle of the historical sites and relics sites relying on new forms of tourism, the political, educational, and ornamental one. Into the 21st century, under the relevant state departments vigorously promote the development of red tourism policy around has held up the banner of the Red Tourism. But lagging behind in the development of red tourism products, the existing red tourism product is difficult to adapt to the consumer demand of tourists. At the same time, with the experience economy era, the market demand is also dramatic changes, leisure and tourism, green tourism, eco-tourism, tourism experience will replace the traditional tourism, is the main form of sightseeing red tourism both a challenge and an urgent problem. Red Huai'an region is rich in tourism resources, especially represented by Zhou Enlai Memorial Hall. Zhou Enlai Memorial as a national 4A level scenic spots, national key cultural relics protection units, scholars Zhou Enlai Memorial devote greater attention. However, previous studies basic focus of this level of research great Memorial red tourism is relatively uncommon. In view of this, the tourist market of Zhou Enlai Memorial empirical research in the vast literature on the basis of combing and market research, analysis of market preferences of tourists, and expounded the Zhou Enlai Memorial Hall in the tourism development process and influencing factors, and learn from the development experience of red tourism at home and abroad, and to propose the development of tourism products. This paper is divided into five chapters. The first chapter is an introduction, the main analysis of the background and significance of the thesis topics and the related theory and the theory of domestic and foreign, to clarify the research content and research methods, research related concepts and theoretical basis, and to the adoption of this article for the development of the of Huai'an red tourism source markets to provide a realistic basis. The second chapter, Huaian red tourism and Zhou Enlai Memorial red tourism resources and market analysis. Described the the Huai'an red tourism resources and development of the status quo, and summarized the the Huai'an red tourism characteristics; Zhou Enlai Memorial tourism resources, including Zhou Enlai Memorial location tourist area profile, Memorial Facts and tourism products and line; combination of Zhou Enlai Memorial Hall year, month, day tourists characteristics, analysis of the current situation of the tourism market. Chapter questionnaire based on analysis of the behavioral characteristics of tourists to draw relevant conclusions. The fourth chapter discusses the problems and influencing factors of Zhou Enlai Memorial Hall, the experience at home and abroad related to the development of red tourism. Chapter V, based on more than the status quo analysis and market characteristics parsed, Zhou Enlai Memorial red tourist market is proposed corresponding recommendations and Prospects.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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