Dissertation > Excellent graduate degree dissertation topics show

Empricial Research on Factors Affecting the Loyalty of Telecommunication Agent

Author: LiShiZuo
Tutor: WangYang；QuanDaLi
School: Dalian Jiaotong University
Course: Logistics Engineering
Keywords: Telecommunication Operator Agent Loyalty Effect Factor Empirical Analysis
CLC: F626
Type: Master's thesis
Year: 2010
Downloads: 48
Quote: 0
Read: Download Dissertation

Abstract


After bringing in competition mechanism,Telecommunication industry witnessed a highly volatile. From five added one initially to reorganization allover and forming new telecommunication、new mobile、new unicom, china telecommunication operators open up intensely competition at international and domestic market. Competition keystone change from initial network technology and price to channel and terminal. By the way of agent telecommunication operators make use of social channel to offer service and products. That by service outsource, putting marketing and technology which are service work to face user directly to entrust other organization and person agent is out need to adjust to telecommunicaton strategy changing, also accelerate pattern innovation of enterprise operation and heighten enterprise’core competition."would need one topping agent and second-class market than one topping market and agent." This illustrates importance that agent lies modern busness market. No matter what to enhance market occupancy or to develop new market, telecommunicaton operators need excellent agent. But at present, china telecommunicaton market has many agents with small scale and these agent loyalty is lower, so it is necessary to manage agent efficently.By analysizing foreign and domestic literatures and management experience of telecommunication operators, we find that they manage agent from the angle of material stimulus, or by designing relative reasonable mechanism to give agent money, but literatures researching effect factor of telecommunicaton agent loyalty is little. Of course, pay is very impoatant to agent but material stimulus is not anything. Agent has society attribute not only economy attribute. Therefore, empricial research on effect factor of telecommunicaton agent loyalty and relation with telecommunicaton agent loyalty is urgent and could improve agent loyalty.The article did the next work:(1)by looking through literatures, the author researched and analysized managemeng strategy on foreign and domestic operators to telecommunicaton agent, namely using agreement to restrict agent’s negative behaviour and reward to stimulate agent’s active behaviour; (2)by interview with telecommunicaton agent and at the basic of other research, the author offers and concludes effect factor of telecommunicaton agent loyalty and agent loyalty’s expression; (3)using statistic and analysis instument to carry through empricial analysis, including factor analysis、correlative analysis、regression analysis and measuring relation between Effect Factor of Agent Loyalty and Attitude Loyalty.Because of author limited theorial level, effect factor of telecommunicaton agent loyalty that the article offered are lack of perfect and normalization, and research on relation between effect factor of telecommunicaton agent loyalty and telecommunicaton agent loyalty is not in depth. The author expect that more scholar pay close attention to it and analysize forming mechanism of telecommunicaton agent loyalty.

Related Dissertations

  1. Shanghai Urban Residents’ Minimum Living Subsidy of the Standard for Research,D631.2
  2. Research on the Correlativity for CUBS Male Athletes Trait Sport-Confidence and the Shooting Percentage,G841
  3. Empirical Analysis on Influcencing Factors in Farmer’S Desire of Homestead Transfermation,F224
  4. Studies on RMB Appreciation Pass-through to Prices of Agricultural Products in China,F323.7;F224
  5. A Study on the Relationgship between Agricultural Investment and International Trade of Agricultural Products in china,F323.9;F224
  6. The Study and Empirical Analysis on the Networked Operation Mode of Business Incubators,F276.44
  7. The EVA core financial Strategic Studies,F275
  8. Empirical Study on Consumption of Shaanxi Rural Residents and Economic Growth,F124;F224
  9. The Empuical Research on Development and Factors Affecting of Freshwater Fish Industry Hubei Province,F326.4
  10. Empirical Analysis and Formulating: Study on the After-Legislation Evaluation,D922.1
  11. In the Western Region Empirical Analysis of the Social Assistance System and Legislative Ideas,D632.1
  12. The Empirical Analysis of Financial Policy’ Influence of Real Estate in Our Country,F293.3
  13. An Empirical Analysis on the Peasant Household Micro-finance,F832.4
  14. The Empirical Analysis Based on Price of Our Country’s Warrants,F832.51
  15. An Empirical Analysis and Case Study on the Price of Commercial Real Estate,F293.3
  16. The Research on Moderate Substitution Rate of Defined-contribution Occupational Pension and the Achievement Path,F842.6
  17. Analysis of China’s Foreign Direct Investment’s Influencing Effect on Its Industrial Structure,F113
  18. Empirical Study on Tax Revenue Growth Exceeding GDP Growth,F812.42
  19. A Study on the Relationship between Fiscal Expenditure Structure and Urban-rural Income Gap,F124.7;F224
  20. Research on the Dynamic Effects of Processing Trade and Economic Growth in Jiangsu Province,F127;F224
  21. The Effects of Offshoring Service on China’s Industrial Structure Upgrading,F121.3

CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
© 2012 www.DissertationTopic.Net  Mobile