Dissertation > Excellent graduate degree dissertation topics show

Problems and Countermeasure of Selling Management in Commercial Bank of China

Author: HanHua
Tutor: HuangGuoCong
School: Xiamen University
Course: Finance
Keywords: Commercial bank Marketing Management
CLC: F832.2
Type: Master's thesis
Year: 2005
Downloads: 982
Quote: 1
Read: Download Dissertation

Abstract


With the accelerating pace of the transition of the commercialization of state-owned banks , as well as the increasing number of new commercial banks and foreign banks after another influx . The entire commercial banking groups increasingly competitive landscape, showing a wide range of financial market from a seller's market into a buyer's market . Commercial banks in order to preserve and expand their market share , have resorted to their tricks , \Such fierce competition in the market environment , the commercial banks are fully aware of the survival and development of the strategic height , except for the change as soon as possible to the operations and business development strategy , the introduction of the concept of marketing , the full implementation of marketing management , according to the market demand and operating environment changes in products and services at any time to adjust , in order to establish itself a solid position in the market , and maintain a competitive advantage . Starting from the theory of marketing , the first analysis of the theory of the marketing and management of commercial banks , the development of the world banking industry and China's banking industry marketing management , and compare them to the gap between . Followed by analysis of the opportunities and risks faced by the commercial banks , summarizes the advantages and disadvantages of the marketing aspects of the commercial banks in China . Finally, opportunities and challenges , a comprehensive system proposed environmental measures taken by China's commercial banks to enhance their marketing management the strategic countermeasures and marketing strategy .

Related Dissertations

  1. Empirical Study on the Top Management Turnover and Performance of Listed Companies in China,F224
  2. An Empirical Study of Contemporary Compehensive Urban Design in China,TU984
  3. Real-Time Power-Stealing Monitoring and Arrear Management System,TM73
  4. Study on System of Electronic Documetnt Security Signature,TN918.2
  5. The Technologies for Interoperability of Heterogeneous Enterprise Applications and Their Application in Material SCM,TP311.52
  6. The Software Component Modeling Method Based on Feature and Its Application in VMI Management System,TP311.52
  7. Research on Transparent Security of JPEG Image,TP391.41
  8. The Development of Soft System for Power Load Management Terminal Testing Device,TP311.52
  9. The Research and Design of Middle-Small Enterprises Purchase-Sales-Inventory Management System,TP311.52
  10. Logistics Management System Supporting Product and Material Tracing and Tracking,TP311.52
  11. Design and Simulation of Flight Management Computer System CDU Unit in Flight Simulation,TP391.9
  12. Multiple Pairwise Keys Management Protocol of Function Node-Based for Wireless Sensor Networks,TP212.9
  13. Study on Green Supply Chain Management Based on Stakeholders Theory,F274
  14. Research on Early Warning System of Company’s Marketing Risk Based on Simulated Community in the Internet,F274
  15. Study on New Product Launch Strategy in Decathlon,F274
  16. Study on Development Risk Analysis and Management of Urban Commercial Residence,F293.35
  17. Design and Implementation of the teaching file management system,TP311.52
  18. Force Online Examination System Design and Implementation,TP311.52
  19. XD upholstered furniture business strategy,F272
  20. A Study on Food Safety and Health Integrated Management System,TS201.6
  21. A Study about the Development of the Domestic Affiliate Marketing,G206

CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
© 2012 www.DissertationTopic.Net  Mobile