Dissertation > Excellent graduate degree dissertation topics show

A Study on Popularity of Black-and-White Clothing Colors in the Area of Jiangsu and Zhejiang

Author: ZhangXueFang
Tutor: WuZhiMing
School: Jiangnan University
Course: Fashion Design and Engineering
Keywords: Clothing Black and white Popular Causes
CLC: TS941.13
Type: Master's thesis
Year: 2006
Downloads: 390
Quote: 1
Read: Download Dissertation

Abstract


In the colorful world of color , black and white color is extremely important as the clothing color basic color , with its unique charm has always occupied an important position in the popular stage , become important use of color in modern apparel products . Black and white bicolor why be so popular ? This product color consumer information can not be ignored phenomenon , worthy of further exploration of the theory and practice of modern clothing popular . In this paper, the system summarizes the previous black and white various studies based on the clothing color marketing theory to explore the status of clothing black and white bicolor popular and causes . The research method of combining qualitative and quantitative analysis , questionnaire and street observation as the main means to conduct research for the sample cities , Jiangsu and Zhejiang provinces , Wuxi and Hangzhou . The survey is divided into two different time indicators of the spring and summer and autumn and winter , as the main target of 19-45 year-old young consumer group , mainly to understand the tendency of consumers to choose clothing black and white color and two-color black and white clothing preferences attitudes and preferences reasons . On this basis , the collected data including frequency analysis , optimal scaling regression analysis , factor analysis , including the SPSS statistical analysis . On the basis of extensive investigation and comparative studies , articles clear tendency of consumers to choose black and white clothing , different individual characteristics of consumers choose black and white convergence and differences , and then study the attitude of the people of black and white and its deep-seated reasons , come to affect black and white clothing popular aesthetic , practical applicability , public four core elements , revealing the nature of black and white popular , built a relatively complete black and white bicolor popular analysis system , and clothing color design and color marketing suggested.

Related Dissertations

  1. The Current Teaching Situation of Chinese Poetry and Its Improving Strategies in Junior Middle School in PanYu Distirct,G633.3
  2. Research on the Rural Area of Eastern Guangdong of Junior Middle School Students with Mathematics Disabilities,G633.6
  3. Study of Classic Style Renaissanceand It′Sapply in Modern Fashion Design,TS941.2
  4. The Research of the Fashion Terminal Space in the Society Consumption Change,TS941.1
  5. Parametric Technology in Apparel Pattern-Making Based on Constraint Graph,TS941.2
  6. Investigation of Sani People’ Stradittonal Clothing in Shilin of Yunnan Province,K892.23
  7. Causes and Teaching Countermeasures of the Math Slow-learners in High School,G633.6
  8. The Comparative Study of Competitive Advantage in the Self-Owned Clothing Brands of Beijing,F426.86
  9. The Empirical Research of Customer Loyalty on Clothing Network Marketing,F274
  10. The Reach about Dissimlation of Sports News and Sports Behavior of College Students,G80-05
  11. On the Status of Secondary School Students Extracurricular Reading and Guidance,G633.3
  12. Selected Readings of Records of the Historian and Instrumental Function of Chinese Teaching,G633.3
  13. Of Yongle Palace Mural "Sanqing Hall" in Shape and Decoration Character Costumes,J218.6
  14. Traditional Chinese Cheongsam and Application of Innovative Design,TS941.2
  15. The Northern Dynasties MaiJiShan Grottoes Artistic Features Began Dress,K879.2
  16. From Zhi Dun’s Poetry to Wang Fanzhi’s Poetry: Research on the Elegant-Secular Style of Monk-Poetry,I207.22
  17. Study on the Han Traditional Costumes in Areas of Kunming,J523.5
  18. Research on the Evaluation and Model of Apparel Supply Chain Risk for Apparel Manufacturing Enterprises,F274;F224
  19. The status of corruption in China , causes and measures,D262.6
  20. Aanalysis of Genotype and ORF3 Gene Mutation of Hepatitis E Virus in Wuhan,R512.6
  21. The software design and implementation of the the clothing quality prediction system,TP311.52

CLC: > Industrial Technology > Light industry,handicrafts > Garment industry,footwear industry > Garment industry > Basic theory > Clothing predict fashion color forecast
© 2012 www.DissertationTopic.Net  Mobile