Dissertation > Excellent graduate degree dissertation topics show

The Research on Dimensions of Customer Perceived Value of Green Costume

Author: WuZuoZuo
Tutor: JiangLei
School: Beijing Institute of Clothing Technology
Course: Art of Design
Keywords: costume green costume perceived value value dimension
CLC: F205
Type: Master's thesis
Year: 2010
Downloads: 157
Quote: 2
Read: Download Dissertation

Abstract


In recent years, the deterioration of the ecological environment has caused governments,enterprises and consumer’consistent attentions. For all the problems that caused by environmental issues, a huge potential green market emerged. How to establish competent advantage in green market is vital for all enterprises in changing develop strategies.Customer perceived value is one of the most important theories which enterprises used to create customer satisfaction. Customer perceived value defers in specific purchase circumstance and different product categories. As environmental protest become a widely awareness issue, how customer perceive the green costume as one specific category of green product, is needed to be further concerned and researched.Firstly, the study reviewed the related researches of green costume, perceived value and value dimensions, on this basis, hypothesized a six dimensional value model about customer perceive green costume. The six dimensions are: functional value, appreciation value, emotional value, social value, green value and value loss. Secondly, through the survey and data analysis, denied the appreciation value and modified the six dimensional modal into five dimensional. Then an analysis of impact of various dimensions of customer perceived value to the consumer’s intention to purchase of green costume is conducted, showing that emotional value had the greatest impact on consumer’s purchase intentions, then the green value, functional value had the smallest impact. Finally based on findings, implications for companies in green market strategy are discussed.

Related Dissertations

  1. Research on the Structure and Function Characteristics of Pantsuit of the under Body Invalid,TS941.2
  2. The Investigation of Promotion Models of China’s Independent Costume Designer’s Brands,TS941.2
  3. Artistic and Technical Embodiment of Chinese Elements in Clothing Design for the Aged,TS941.2
  4. The Research on a Survey of Tibetan Costume in Dari County, Guo Luo State, Qinghai Province,J523.5
  5. Western Hunan Tujia Dress Art Research,K892.23
  6. Empirical Study based on the logistic regression consumer apparel brand loyalty,F426.86;F224
  7. Status and Development Strategy Research of the garment industry in Jilin Province,F426.86
  8. The Study in Exhibitor Loyalty Based on Perceived Service Quality,F713.83
  9. An Exploratory Study of Online Shopping Customers Perceived Value Drivers,F724.6
  10. A Study on Strategies of Enhancing Customer Perceived Value Based on Customer Characteristics,F224
  11. Dominant Discourse on Gender and Its Impacts on Costumes and the Presentations of Body,C913.68
  12. Research on Key Implementing Technologies of Quick Response Information System for Textile and Costume,TP311.52
  13. The Chuxiong Yi apparel human color,J523.5
  14. Study on the Influence of Structure to the Performance of Wooden Flooring for Gymnasium,TU564.6
  15. Study on the Collaborative Product Commerce for Costume Industry,TS941
  16. A Study of the Costume of BeiQi Dynasty,J509.2
  17. Marx’s Alienation Theory and Its Contemporary Enlightenments,A811
  18. The Research of Relationship between Customer Perceived Value and Brand Equity,F274
  19. The Research of Demonstration Design of Chinese Costume by Using the Chinese Element,TS942.8
  20. Study on the Influence of Brand Experience on Brand Loyalty,F274
  21. Brand Culture Communication,F426.86

CLC: > Economic > Economic planning and management > Management of National Economy > Management of resources,environment and ecology
© 2012 www.DissertationTopic.Net  Mobile