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The Mechanism Study on Network Management Transition in Traditional Enterprise

Author: YuanFeng
Tutor: GuoLiHong
School: Northwestern University
Course: Business Administration
Keywords: Business Process Reengineering (BPR) Mass customization (Mass Customization) Logistics (Logistics) Enterprise Resource Planning (ERP) Supply chain management (SCM) Customer Relationship Management (CRM)
CLC: F279.26
Type: Master's thesis
Year: 2002
Downloads: 506
Quote: 0
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Abstract


Firstly an overview of the overall competition currently faced by enterprises in the traditional economic and social network of economic and social environment , and analyzes the different features of the business model and organizational structure of the traditional enterprise and network enterprise , based on a shift in the traditional enterprise if it is to gain a competitive edge in the network society , must be carried out by the organization structure and business philosophy . Haier Group , the paper for instance , focus on Haier to network with economies in transition, to take the strategy and steps . The face of the recent years , the rapid development of the Internet economy , in order to meet the needs of enterprise development and competitiveness , to adapt to the requirements of economic globalization in the world within , the Haier Group has implemented a series of restructuring and business process reengineering, laid the organizational foundation into e-commerce . Enterprise market chain to main content thorough business process reengineering efforts to achieve the transition to service -oriented enterprises , and achieved significant results by the production-oriented enterprises . The final paper combines Haier change the technical basis of the survival of the new economy , and pointed out that the traditional enterprise transformation process of the network economy to focus three tasks : organizational change, business process reengineering establish adapt to the new economic organizational structure ; requirements inherent in traditional enterprise brand , customer service , logistics advantages , expand the global mass customization production and services ; establish a service-oriented thinking , turning from a simple product manufacturing more focused on providing customer satisfaction personalized products and services .

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CLC: > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy
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