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The end of the 19th century and early 20th century, Frederick Taylor published a book of \Corporate strategic management of large companies in the United States in the 1950s to the 1960s, large-scale development in 1965, Ansoff's book \Corporate strategy is global long-term development plan, the basic process of strategic management program into four phases: strategic analysis, strategic choice, strategy implementation and strategic control stage. With the planned economy to a socialist market economic system transformation is rooted in the planned economic system, the shortage of economic characteristics basically eliminated, which is the basic premise of our current buyer's market, corporate strategy, research and design related to the survival of enterprises or The success or failure. Corporate strategy is under market economy conditions, to seek long-term survival and development in the external environment and internal conditions analysis based on the study, to correct guiding ideology, business objectives, business direction, the major approach to business, business strategy and implementation steps to make the long-term, systematic and global co-ordinate planning. Jinxi Petrochemical Company is a subsidiary of China Petroleum large state-owned enterprises, a number of reforms and restructuring in the past few years, but the organization is still very large, need to further adjust and standardize. Reorganization and integration, restructuring, strengthen management, profitability focus on the critical moment, the direction of the company is, what is the focus of development that needs to be seriously considered. So the development of an enterprise's long-term development strategy, has obvious significance for the development of enterprises, and has a larger role in promoting the development of enterprises, and has several advantages: 1, help enterprises to establish long-term development and struggle goals; 2, is conducive to enterprise clear position in the market competition; 3, help to improve the profitability of enterprises and economic benefits; 4, is conducive to the full implementation of modern enterprise management. Jinxi Petrochemical Company Teams face the current international and domestic situation, first proposed the construction of 10 million tons / year outside the factory building programs, building programs and then in the factory building of 1000 tons / year, subsequently raised in the factory construction of 700 tons / year of planning, corporate strategic layout there is a more prominent issue. In this paper, SWOT analysis, analysis of the strengths and weaknesses of the internal resource conditions, analysis of the opportunities and threats of the external environment, Jinxi Petrochemical off-site construction of 10 million tons / year refinery project strategic planning, in line with national to revitalize the northeast old industrial base of strategic thinking, in line with the current situation of the development of enterprises, but also improve the enterprises are now facing difficulties and problems, the preferred strategic planning of the development of enterprises.
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