Dissertation > Excellent graduate degree dissertation topics show

Four-in-one marketing model of architectural decoration enterprises in Jilin Province

Author: WangZuo
Tutor: ChenShouZe
School: Changchun University of
Course: Management Science and Engineering
Keywords: Architectural decoration enterprises Four-in-one marketing model Green Marketing Service Marketing Strategic Alliance
CLC: F426.92
Type: Master's thesis
Year: 2010
Downloads: 144
Quote: 1
Read: Download Dissertation

Abstract

Architectural decoration enterprises large number, size and uneven quality of management are not standardized; some owners violation of the relevant laws and regulations, to disrupt the architectural decoration market; the construction units competing in the bidding process at a low price or even below cost Outright. Result of vicious competition makes building decoration companies struggled living space is getting smaller. At present, Jilin Province Building Decoration enterprise competition is increasingly fierce, some companies take a single marketing mode, only blindly focus on customer development, the neglect of the quality of construction, the strategic alliance between customer service and enterprises in the industry, resulting in a waste of resources, customer satisfaction low complaint rate, the engineering balance due can not delay end, companies can not operate normally, into a vicious circle, stagnant state, the fundamental reason is the lack of reasonable and effective marketing enterprise. In building decoration enterprises in Jilin Province internship for up to two years, the author personally felt the building decoration enterprises in Jilin Province, indeed urgently need the guidance of new marketing ideas and effective marketing model, a single marketing model has seriously restricted the development of enterprises and the core to enhance the competitiveness. Building decoration enterprises in Jilin Province only under the premise of ensuring the quality of construction, and strengthen customer service, the implementation of green management, integration of internal and external resources, to establish a rational strategic alliance to explore an effective and reasonable marketing mode in order to improve their core competitiveness, to obtain the success of the operation. In a lot of market research and practical basis, and strive to theoretically confirmation Analysis of the province architectural decoration enterprise marketing mode, combined with existing marketing model theory of comparative studies, summed up one for the marketing of architectural decoration enterprises in our province mode - four in one marketing model; province typical building decoration companies marketing model empirical research, analyze and build the company's four-in-one marketing model and run programs to provide reference for other enterprises of the industry. Specific research process is as follows: Firstly, the marketing model defined, reveals the marketing model to realize the importance of corporate strategic marketing model building involving the basic theory - the theory of green marketing, services marketing theory, quality management and architectural decoration enterprises theory, gave a brief overview of the theory of the value chain; papers on of Building Decoration enterprises in Jilin Province marketing model status quo analysis, pointed out the existing problems and the need to build a new model; Then, with plenty of ink on papers thoughts in the four-in-one marketing model, the establishment of the concept of four-in-one marketing model, the guiding principles of the four-in-one marketing model, four-in-one marketing model, four-in-one marketing model features four-in-one marketing model of each module the intrinsic relationship between the operating system of the four-in-one marketing model depth argument; Finally, Jilin Province, WY decorative object, an empirical study on the four-in-one marketing model, WY decoration company's existing marketing model, the problems for its problems WY decoration company built four-in-one marketing model ideas and clarify WY decorated four-in-one marketing mode, further analysis of the four-in-one marketing model implementation rationality and feasibility.

Related Dissertations

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net Mobile