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The Research of University Press Core Competence

Author: LiYuDou
Tutor: TianHaiShan
School: Southwestern University of Finance and Economics
Course: Technology Economics and Management
Keywords: University Press Core competitiveness Cultivate
CLC: G239.22-F
Type: Master's thesis
Year: 2007
Downloads: 414
Quote: 1
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Abstract


As an important force in China's publishing industry has been developing rather smoothly since the establishment of the University Press. However, for a long time its development by relying on the environment has been and is undergoing a major change, the situation is not optimistic. Compared even with the developed countries Press Press of domestic development well, the majority of our University Press in the level of development, there are still not a small gap, the traditional management system and mode of operation has been unable to meet the requirements of the new situation. Changes in the environment of China's publishing market requirements University Press, timely adjustment of competitive strategy to adapt to the competitive demands of the higher strength of China's publishing market. Face the same environment and opportunities for the development of China's University Press is very uneven, has been gradually showing the pattern of polarization: the rapid development of some University Press, the University Press sales revenue does not increase, falling instead. Overall, the development of better University Press was able to break out of its own with a strong core competitiveness is the key. With the gradual specification of the publishing market, the future of publishing market competition will is the the Press core competitiveness competition. University Press core competitiveness should attract the attention of people outside the industry. Present, scholars at home and abroad there are some studies Press core competitiveness, but the few studies of the core competitiveness of the University Press. Foreign researchers to the Press core competitiveness own insights. Former Princeton University Publishing House, published wife and children Herbert S. Bailey think, the publishing philosophy, human resources management, publishing, information management, publishing the financial management of the Press building core competitiveness have an important impact . Domestic researchers mainly concentrated in three areas: (1) Press the core of the concept of competitiveness. Domestic explore on the Press core competencies concept is still in its infancy, its view some truth. On the Press core competencies concept from a general point of view, basically starting from the theory of core competitiveness of enterprises, comprehensive configuration analysis of the publishing companies a variety of competitiveness, stressed that the publication of the nature of the core competencies, see the Press into an organic combination of the whole, to examine the whole process of the compilation of the publishing house, printed, hair, trying to find that it can gain a competitive advantage from the Press, the operation of the market in general laws, given for the Press core competitiveness reflect the essential attributes concept. . (2) Press the core competitiveness of the constituent elements. Relative to the the Press core competencies concept of current Press core competencies constitute the discussion of the elements of a warm and much more, come view a matter of opinion. Press core elements of competitiveness analysis are discussed theory to the characteristics of the core competitiveness of enterprises anchored, but the conclusion is not unified. Nevertheless, academia elements to explore the the Publishing core competitiveness holds a general point of view, is that the publishing house core competitiveness is a complex, tend summarized Press core competitiveness from the system's point of view constituent elements. (3) University Press core competitiveness. Currently, the University Press, the core competitiveness of the domestic system is also less, or some, was only to explore the elements of the core competitiveness University Press, is not very comprehensive. In fact, the study of the theory of core competitiveness of enterprises, however, was more than ten years, and the Press core competitiveness in the 21st century after the development of the new things. Theorists, elements such as the concept of the core competitiveness of the University Press has not yet formed a unified understanding, however, agreed that, to foster University Press core competitiveness Press, enterprise reform, the only way to enhance competitiveness. In this paper, the theory of core competitiveness of enterprises widely based on the status quo of China's University Press, opportunities and challenges facing the combing University Press descriptive concept of core competencies introduced its features and elements that the Chinese University Press must cultivate their core competitiveness, in order to fight for the survival and development of opportunities in the market competition, and for it to gain a competitive advantage in the fierce competition in the market, in order to face the new situation Opportunities and Challenges. Chapter on the basis described in the theory of core competitiveness of enterprises at home and abroad, given the descriptive definition of the core competitiveness of enterprises: enterprise formed through the accumulation and integration of resources, knowledge and skills and unique, so that enterprises In the fierce market competition in the long-term ability to maintain a competitive edge system. Meanwhile, the value of the enterprise's core competitiveness, uniqueness, extensibility, and system integration, stability and dynamic characteristics as well as the technical capacity, brand, innovation, corporate culture, organizational skills and marketing ability elements. The second chapter discusses the three main issues: First, to introduce the basic theory and development status of China's University Press. Second, the use of the theory of core competitiveness of enterprises core competencies defined University Press, University Press descriptive concept of core competencies: University Press University Press core competitiveness through the accumulation and integration of its resources, knowledge and system of unique skills and long-term to maintain a competitive advantage in the fierce market competition, the ability of the University Press; summed up the characteristics of the core competitiveness of the University Press; University Press core competitiveness elements including election Question planning ability, brand influence, innovation capability, the building of enterprise culture, organizational skills and marketing ability capacity factor. Third, the analysis of the core competitiveness of China's University Press. Chapter cultivating core competitiveness of China's University Press countermeasures from the two levels of government and the University Press: First, from a macro to develop appropriate policies, including the development of appropriate fiscal policy, tax policy, financing policy, building and standardize the market order and the rules of the market, and create a favorable social and economic environment for the development of the University Press; University Press, based on their own do social purpose, from the selection of subjects planning ability, brand influence, innovation, corporate culture construction, The six aspects of organizational skills and marketing ability to cultivate its core competencies. Chapter on a brief introduction to the basis of the status of the Southwestern University of Finance and Economics Press, SWOT analysis method to analyze the development of the internal and external environment, introduce specific measures to cultivate its core competitiveness. University Press core competitiveness University Press, formed by the accumulation and integration of resources, knowledge and skills and unique system of long-term to maintain a competitive advantage in the fierce market competition, the ability of the University Press. University Press core competitiveness elements including six areas: topics planning, brand influence, innovation, corporate culture construction, organizational skills and marketing ability. From the government and the two levels cultivate the core competitiveness of the University Press. Government level, from the establishment of a modern enterprise system, policy support and market norms three aspects to create a favorable social and economic environment for the development of the University Press; enterprise level: University Press do community purpose, combined with the specific circumstances of each, from topics of planning the six capacity, brand influence, innovation, corporate culture construction, organizational skills and marketing ability to cultivate its core competencies. This paper study by the University Press of core competitiveness, the University Press to recognize the importance of its long-term competitive advantage, enhance their core competitiveness. University Press core competence is the long-term accumulation of Press and integrate their resources, knowledge and skills and unique ability system involves the management of all aspects of publishing houses. Therefore, cultivating University Press core competitiveness is a long-term, system engineering, the need to continue efforts to operate before they can practice gradually formed the core competitiveness, so as to improve the overall competitiveness of the University Press.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Countries in the world publishing industry > China > Press
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