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The Study of Book-releasing CRM in XD Press

Author: GaoWeiYue
Tutor: WangZhengBin；XiaoGuoQiang
School: Northwestern University
Course: Business Administration
Keywords: Customer Relationship Management Publishing house Book publishing
CLC: G235-F
Type: Master's thesis
Year: 2007
Downloads: 184
Quote: 0
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Abstract


With the deepening of market-oriented reforms of China 's publishing industry , between publishers around quality customers in an increasingly competitive . Timely introduction of customer relationship management theory and methods , with the help of state-of-the-art information technology and management thinking , provide an efficient management and operation platform for the publishing house , to implement rapid processing and analysis of customer resource information , the Press can enhance customer value , improve customer satisfaction , attract and keep more customers, to consolidate the the XD Publishing core competitiveness . Firstly, relationship marketing theory as a guide , the core idea of the basic concepts of customer relationship management , and basic content discussed in depth . XD Press and the external market environment facing made ??a specific analysis on the basis of theoretical analysis , XD Press to establish a customer relationship management is necessary , but also feasible . Secondly , according to the specific circumstances of the XD Press to discuss the book distribution customer relationship management program design principles , goals and ideas , from the collection and management of customer information , the establishment of the customer relationship , customer evaluation of customer segmentation, customer relationship maintenance the six aspects of the expansion of customer relationships and foster customer loyalty discusses in detail the specific content of the customer relationship management . Finally, XD Press the implementation of the program of the issue of customer relationship management recommendations . This paper argues that the concept of customer relationship management and the introduction of the XD Press is a new attempt , book distribution work of the community , it is not only doing a good job with a realistic and positive sense , the entire book world has a certain reference value .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Distribution work
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