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Retail chain Supply Chain Management

Author: ChenLiGong
Tutor: YeShouLi
School: East China Normal University
Course: Business management
Keywords: Supply Chain Management Retail chain Supply Chain Integration Supply Chain Strategy Business Process Reengineering
CLC: F721.7
Type: Master's thesis
Year: 2002
Downloads: 1197
Quote: 5
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Abstract

Retail chain operates as a retail organization and management innovation to the global retail industry has had a profound impact on the overall pattern. Wal-Mart as the representative of the Western developed countries retail chain after a long stable and rapid development has become a disruptive force in the integration of distribution channels, they are the dominant position in the supply chain has become increasingly prominent. Since 1995, China's retail chain also showed accelerated growth momentum and improve the efficiency of logistics and distribution has made remarkable achievements. Drive retail chain to achieve such great success numerous management guidance theory, originated in the manufacturing enterprise logistics management practices contributed to the theory of supply chain management. Supply Chain Management as a research on raw material suppliers, manufacturers, distributors, retailers and end-users of the information flow, logistics, capital flow and business flow for system integration of management thinking, breaking the traditional confined within the boundaries of enterprise integration of resources narrow thinking, as the current competitive situation in the supply chain, including retail chains, including the management of all enterprises in transition to provide theoretical guidance can learn. Retail chain enterprises in the communication between consumers and producers of goods bears a nexus \In order to achieve effective supply chain management, retail chain must be positioned according to their own unique advantages in the competitive strategy developed under the guidance of the corresponding supply chain management strategies. Has been to develop a good strategy based on the traditional management model retail chain processes need to be re-organized structure for the final implementation of supply chain management system to create a well organized environment. In accordance with the basic idea, the paper supply chain management, retail chain launched a discussion. The full text is divided into three parts: the first chapter as the basic theory of this chapter, for the supply chain management theory to the penetration of the retail chain enterprises made a systematic analysis of the application. The second part is the strategy and organizational papers, including the second and third chapters, the main research supply chain management retail chain strategy development and tissue remodeling issues. The fourth chapter is the practice articles, mainly for the retail chain enterprise supply chain management practice research. This first chapter analyzes the current competitive environment for enterprises based on the traditional single enterprise management mode constitutes a serious challenge to the theory part of the system management areas including supply chain management has become the retail chain enterprises, including all enterprises address this challenge the inevitable choice. Retail chain enterprises and manufacturing enterprises compared to the supply chain functions with different positioning. According to its unique positioning functions, retail chain enterprises to develop their own characteristics to adapt supply chain management. Based on the unique positioning through the implementation of supply chain management solutions, retail chains and the whole supply chain can benefit from it. The second chapter studies the retail chain enterprises to implement supply chain management need to be the first step - strategic planning issues. Retail chain enterprises to implement supply chain management strategy is to achieve the basic principles of competitive strategy and supply chain management strategy for collaboration. To this end, the retail chain enterprises need to target enterprise supply chain characteristics, and consumers have a thorough understanding of the recognized retail chain supply chain can effectively serve the target consumer groups. The ultimate realization of this objective also requires effective allocation of retail chain supply chain four drivers: inventory, facilities, transportation and information. Traditional management mode, making a good retail chain enterprises in the supply chain management strategy, you need the original re-organization process system architecture, to change the traditional way of thinking and operating procedures, creating a responsive organization system. This chapter on this theme, made supply chain management retail chain business process reengineering organization's basic principles, the implementation process and implementation framework. Chapter IV as the core of this paper, there are selective for the retail chain supply chain management practice · Some key issues were discussed. In logistics, the article mainly discusses the retail chain logistics network configuration problems; in inventory management, the article mainly discusses the supply chain inventory fluctuations caused by bullwhip effect and the corresponding solutions - VMI; in Supply chain integration field, the article analyzes the retail chain's basic content supply chain integration, development stage, and in the final study of the core of supply chain integration - supply chain partner relationship management, focusing on analyzes a tremendous impact on the supply chain integration paradigm - collaborative planning, forecasting, and inventory replenishment. It is worth noting that the 'current domestic academic theoretical study of the supply chain is still in the introduction of absorption stage, the retail chain enterprise supply chain management research is rare, not a system. From the industry point of view, the system implementation of supply chain management strategies and expected results of the domestic retail chain enterprises are also very few. Therefore, the retail chain enterprise supply chain management research in our country is still pioneering fields. In view of the author is limited, plus retail chain enterprise supply chain management of this research project complexity wood body, so this article there are still many improvements we need to criticism. Contact to my E-mail address: highwayhighway@sina.eom

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