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On Functionalist Theory in Brand Name Translation in the Light of Consumer Psychology

Author: ChenFuYu
Tutor: XuTianChi
School: Sichuan Normal University
Course: English Language and Literature
Keywords: Trademark Translation Consumer Psychology Functional Translation Theory
CLC: H315.9
Type: Master's thesis
Year: 2004
Downloads: 2047
Quote: 3
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Abstract


A long time for the the trademark translation of research . However, with the economic globalization and the rapid development of the results of the study of early trademark translation seems to have been difficult to meet the requirements of the new situation on the trademark translation . This article by consumer psychology and the introduction of functional translation theory seeks general principles for guidance trademark translation . Chapter 1 : turn trademarks and trademarks of translation of some of the basic knowledge , language features and evaluation criteria . Chapter II : subsequent consumers and consumer psychology , as well as their trademark translation . Chapter III : further discussion of the relationship between the trademark translation and consumer psychology . The Chapter : different aspects of the functional translation theory , and functional translation theory in trademark translation practice , and elaborate lives trademarks instance . Chapter V : conclusions are drawn : application functionality in trademark translation translation theory in line with the basic principles of consumer psychology , functional translation theory should be the general guiding principles of trademark translation .

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