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A Dynamic Shift from Source Texts to Target Readers

Author: ZouLi
Tutor: LiYaDan
School: Central China Normal University
Course: English Language and Literature
Keywords: Dynamic transfer Original The reader to Skopostheory
CLC: H315.9
Type: Master's thesis
Year: 2004
Downloads: 303
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Abstract

The poor tourist information asked a stumbling block to the development of China's tourism industry. Increasingly frequent cultural exchanges urgent need for the Translation of Tourist Materials to be given attention and a new look. This article first prove that a large number of language features travel information in Chinese, English, English tourist information center readers, diction and concise, lively style, to persuade prominent; Chinese travel considerable cultural connotation, his best rhetorical beauty, style elegant, formal expression function is highlighted. The authors suggest that differences in the two cultures led to the difference in the writing habits, and has caused great difficulties for the English translation of the tourist information objectively. Primitive, focus on the original and the translation on the form and content of peer-to-peer, and asked readers to its reaction to the increasingly concerned about the continuous development of from contrastive linguistics under the influence of the translation theory has greatly enriched the translation studies, expand the outlook of people: In addition to the original and the translation, translator, asked readers, text function, the purpose of the translation, the specific circumstances of translation and culture, and many other important factor is no longer free in the focus of research in the translation. Translation criteria are not absolute but relative. A faction of the translation theory the the German functionalist school representative Fei Mier (HJYermeer), Royce (K.Reiss) and Christian Nordisk (Christiane Nord), the teleological (Skopostheory) Translation Studies another A new way of thinking. Teleology, translation is a purposeful behavior. The translation is the process of translation languages ??play a target text with the original language of the maintenance of connections will be specific translation is expected or required function (that is the purpose of the translation) \That is, the translation is to achieve the translation in the target language environment is expected to reach one or more communicative function. The theory does not emphasize the translation and the original peer-to-peer, but advocated on the basis of the analysis of the original departure from the expected purpose or function of asked to choose an action, according to the specific context. As a result, the teleological the translation intended function as a standard to measure the quality of the translation. In this way, the teleological only reference in the Perspective of the original master's degree the paper into IAS'l'El and 'where 11 IFSI where exhausted is no longer a translation activities, translation, translation scene, asked readers, the target language culture referred to the important position. The rid of Skopostheory in the original language as the center, in order to achieve the original language and the target language on the only framework to measure the quality of translation. On the one hand it helps the smooth realization of complex cross-cultural communication activities; On the other hand, it is difficult for the traditional theory accepted for practical translation practice and translation strategies provides a theoretical basis. More importantly, a way out of the poor status of the Translation of Tourist Materials. The Chinese tourist information known to the expressive function and features information and call-to-action features tourist information in English on writing features seemingly do not coincide, but the perspective of the intended purpose of the translation help resolve this contradiction: on purpose, in English tourist information in order to stimulate the reader's interest in travel, the purpose of promotion of tourism products and services, both just in the way to meet the respective cultural backgrounds appreciate and accept the habits of readers, can be described as the same thing. Based translation methods advocated by the purpose of the translation, this paper argues: to let tourist information translation to achieve the purpose of attracting readers, the translator should focus transferred from the Chinese text to English readers up. Learn from the German translation of the functionalist teleology, combined with Peter Newmark (Peter Newmark) the text Category Theory (text typology) classification of text features, the English translation of the tourist information \\This paper argues that stimulate the reader's interest in tourism to promote tourism products and services purpose of the translation from the original text to the reader to transfer the overall pattern. However, this transfer is not arbitrary and fixed, but conditionally and dynamic. The text of the different requirements of different degrees of metastasis, for each specific text will be due to the specific desired function of the type, i.e. the type of the translation situation on the original and the translation readers have different degrees of inclination, this is from the description text to target readers \\Glanced Journal MAS'rER'51 '! Dynamic transfer IESIS presented in this paper from the Chinese text to English readers \a large number of problems and misunderstanding classification and assessment, the analysis concluded that: blindly faithful to the original text from content to form harmful neglect will eventually lead to the translation of the translation function in the specific context (ie the intended purpose of the translation) unable to complete the task of translation activities require communication. classification and assessment is designed to emphasize: the translator is not appropriate translation strategies and weak awareness of intercultural communication is the key to cause problems in the current English Translation of Tourist. This paper called for the translator to improve awareness of intercultural communication, while focusing on the role of tourism psychology in the English Translation of Tourist. Dynamic transfer text from Chinese to English readers of \However, these modifications are not infinite. Translation of Tourist Materials, combined with the translation model presented in this paper, are summarized and analyzed by the intervention translation and adaptation strategies under the framework of \to determine the type of intervention; Also, these interventions are not arbitrarily distorted and tampered with. Intervention is the premise: it should be based on the expected results and readers as a starting point, that is, to effectively advertise and promote tourism products and services. The translation of the intended purpose of intervention has always been the function of the translation is expected to limit intervention to ultimately accepted by the reader to help promote tourism services and products.

A Dynamic Shift from Source Texts to Target Readers

Abstract

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