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Research on the Perspective of the Role of Commercial Banks Relationship Manager’s Competency Model

Author: DuanHuiJun
Tutor: QianZuo
School: Nanjing University of Aeronautics and Astronautics
Course: Business management
Keywords: Competency Competency Model Business Bank Account Manager Role of Role expectations
CLC: F832.2
Type: Master's thesis
Year: 2010
Downloads: 193
Quote: 0
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Abstract


Commercial banks account manager is responsible for external relations , based on the traditional banking business , and actively implement the new business between coordination between banks and customers , to provide customers with integrated financial services such as deposit, loan , exchange , development of new market of customers business marketing staff . Commercial banks in the implementation of a Client Management System , is to further deepen the reform of the financial system , the transformation of the business concept , to explore the international market , an important attempt to open up business areas . Therefore, the strengthening of commercial banks account manager team building theoretical exploration and research , to explore the establishment of commercial banks account manager competency model from different angles , has a great theoretical and practical significance . Existing competency modeling ideas , domestic and foreign research there are two problems : First, the majority of studies directly apply a common model of the general managers , few of competency model developed for specific positions ; most studies under both competency Dictionary , there is no independent build a competency dictionary , which makes the build competency model pertinence . In practice, banks pay more attention to the role assumed by the client manager , and derives the quality requirements , so the transform ideas found through studies of Competency and role relations , to become a good commercial banking customers the manager does not lie in how much professional knowledge and skills at his disposal , the key is whether he can clear understanding of their identity or role in an interactive process always utilize the knowledge , skills , and on this basis . In other words, the knowledge and skills only linked with specific roles can really play their role . Through empirical research , the study integrated use of interviews and a questionnaire survey , come to the role of the account manager and customer account manager role expectations , and thereby develop a competency model for China's commercial banks account manager .

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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