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Research on Animation Industry Development in Heilongjiang Province

Author: ZhangFuQiang
Tutor: TaoPing
School: Harbin University of Commerce
Course: Industrial Economics
Keywords: Animation Industry chain Animation industry Innovation
CLC: F719
Type: Master's thesis
Year: 2010
Downloads: 243
Quote: 0
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Abstract


The animation industry in cultural and creative industries, the animation industry is the core creativity is manifested in the form of animation, comics, contain cartoon books, newspapers, movies, television, audio and video products, theatrical animation direct product development, production, publishing, broadcast shows and sales, as well as clothing, toys, video games and other derivative products related to the cartoon image production and management industry. The rise of the international animation industry in the early 20th century, after more than a century of development, has become an emerging cultural industries in the United States, Japan, Korea and other developed countries. In 2008, the output value of the global animation industry has more than 40 billion U.S. dollars more than four hundred billion U.S. dollars, the output value of animation derivative products. Animation industry in China started in the 1960s, the rapid development in recent years, the output value reached 180 billion yuan in 2008. The CPC Central Committee put forward to vigorously develop the cultural industry, including animation, including national animation base in Shanghai, Hangzhou, the Huhang animation industry leading region led to the sustained development of China's animation industry. The development of animation industry has a rich cultural resources in Heilongjiang Province, the provincial government unveiled a series of policies to encourage and support the development of the animation industry and the cultural and creative industries. However, due to the late start of the animation industry in Heilongjiang province, compared with foreign and domestic animation industry developed cities there are still a large gap, therefore, to study the development status and strategies of the animation industry in Heilongjiang Province, for the promotion of the cultural industry and related industries in Heilongjiang Province development, building cultural province, promote sound and rapid development of economy and society in Heilongjiang Province, has important theoretical significance and academic value. Through field visits, study support the policy of the animation industry in Heilongjiang Province, the development of enterprises, the status of personnel training and product development, research support the policy of restricting the development of animation industry in Heilongjiang Province, the industry association, product originality, target market animation talent, intellectual property protection, investment and financing problems and reason. Accelerate the development of overseas use of standardized methods of analysis and empirical analysis, summarizes the successful model of the United States, Japan, South Korea, the three countries, as well as Shanghai and Hangzhou, two national urban development of the animation industry, and their owned Heilongjiang Province, the development of animation industry reference experience: market, strengthening standardized management to create a complete animation industry chain, to create a good basis for industrial development, vigorously cultivate animation industry talent. Based on the successful experience of the development of animation industry in Heilongjiang Province, the actual situation and the development of animation industry at home and abroad, combined with economic theory, the development of the animation industry in Heilongjiang Province suggestions: intensify policy support, and optimize the industrial development environment; strengthen independent innovation enhance the competitiveness of enterprises; intensify personnel training, to enhance the level of human capital; development of industrial integration, develop new industry.

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