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The animation industry is regarded as one of the 21st century 's most promising sunrise industry , governments have from the economic, cultural and social levels attach great importance to and actively promote original . Currently , the development of China 's animation industry there are still many problems , to build a complete animation industry chain , there is still a long way to go . In this paper, the theory of industrial chain for guidance , literature analysis and case studies of the combination of research methods . First, the paper describes the animation industry in the United States, Japan , and South Korea 's development model and foreign animation industry policy , analyze and learn from the experience of their development ; Second, the various aspects of China 's animation industry chain , as well as animation policy -depth analysis, in-depth analysis of the various factors that influence the development of China 's animation industry , the specified industrial development process in various obstacles ; Finally, indicate China has a comparative advantage for the development of animation industry funds start type , driven by new media type and mechanism led kinds of industrial development model , and asked the government policy recommendations around a core , the establishment of the two systems , and the nurturing of two markets \
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