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Chinese Children Online Game Business Model Discussed

Author: ZhaoLiLi
Tutor: JinYongHong
School: East China University of Science and Technology
Course: Business Administration
Keywords: Children’s games Business Model Animation industry Rounds of income
CLC: F719
Type: Master's thesis
Year: 2014
Downloads: 57
Quote: 0
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Abstract


This article analyzed the importance of multi-business model of kids’ internet games in the process of promoting child animation industry development through specific case analysis, especially through cases of the biggest world child entertainment company Disney and the first child internet game company Taomee Internet. It classified the business model by ways of making profits and combined China’s specific situation and culture industry policies on the basis of "business model canvas theory." Then it proposed the new four business models which include education, e-commerce, toy industry chain and advertisement. By using this combination of the above four models and together with round revenue model, the company could have better economic benefit and social effects. In the end, it also made surveys on relevant famous people in child industry and consumers to prove the theory by using research-analysis method. This article analyzed the cases of world brand name Evergreen Tree-Disney Company for its90years success business model for reference. And also it proposed4new business models suitable for Chinese kids’ internet for reference.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > Services sector
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