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Study on the Business Model of Xiyouji Repaid Card in Shaanxi Post

Author: HuKang
Tutor: LiHongXia
School: Xi'an University of Science and Technology
Course: Business Administration
Keywords: Prepaid Card Business Model SWOT Analysis Method
CLC: F618
Type: Master's thesis
Year: 2013
Downloads: 13
Quote: 0
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Abstract


The third-party payment business have developed for ten yeras in our country, and itsannual trade scale has broken one trillion yuan. It has become one important component ofChina’s ifnancial payment system. As the "non-ifnancial institutions payment servicesmanagement method" and its detailed rules implemented, as well as many enterprises got thepayment business license,the non-ifnancial institutions payment industry in China has legalbasis now, and it is becoming Standardization, scale andspecialization. Xiyouji Electroniccommerce co.,LTD which is wholly owned by Shaanxi post also got the payment businesslicense in June27,2012. It has established cooperative relationship with more than30largemerchants. It is one important component of Shaanxi’s ifnancial payment system. XiyoujiElectronic commerce co., LTD meets many questions now, such as aging system, decliningproiftability due to standard operation, weak marketing, slowing channel developmen, weakcustomer experience, lacking competitive advantage and so on. How does Shaanxi Postoccupy market opportunities in this emerging ifeld? How does Shaanxi Post play itsadvantages in this ifeld? This thesis mainly studyed the above questions. The author thoughtShaanxi Post should pay attention to the needs of customers, comb channel resources,determine development strategy, exert their own advantages and avoid homogeneitycompetition in order to solve those two questions.In this paper, the prepaid card of Xiyouji Electronic commerce co., LTD as the researchobject, Firstly, the author combed the domestic and foreign relevant theories and methods ofthe third-party payment which was the theoretical support of full text. Secondly,the authordid the ifeld visit and questionnaire survey to Xiyouji company and its cooperative channels,and then make the SWOT analysis At last, on the basis of SWOT analysis, the paper designsthe integral business model which concludes9building blocks(Customer Segments,ValuePropositions? Channels,Customer Relationships? Revenue Streams? Key Resources? KeyActivities Key Partnerships? Cost Structure),one business model canvas and and the correspondingrecommendations of the implementation.This thesis will help Xiyouji company (third-party payment enterprises)to solve theproblem how to carry out the business model innovation after Standard operating. Combiningwith the advantag of postal enetrprises in the process of payment and service, the author putforward new business model,which will provide a reference for other payment enetrprises.

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CLC: > Economic > Posts and Telecommunications economic > Postal > Postal services
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