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China's telecommunications industry from monopoly to the introduction of competition through a \To solve the problem of the advantages of the enterprises in the telecommunications industry in recent years is too concentrated, the competitive structure of the serious imbalance between to form a more effective and rational market competition, China launched a new round of reform of the telecommunications system, the implementation of the third telecom reorganization, culminating in the China Mobile, China Telecom, China Unicom three telecom operators in the competitive landscape. After the reorganization of the domestic telecom market competition situation has undergone great changes, new market opportunities and challenges facing China Unicom as the telecom reorganization of the main one, the one hand, in the context of China's macroeconomic sustained growth, the domestic mobile subscriber market development there is a lot of room for new Unicom should seize opportunities for development, through data highlight the 3G business development business growth, the further improvement of the revenue market share; On the other hand, China Unicom both in the enterprise's comprehensive strength or there is a certain lack of operational experience, whether they are in competition with China Mobile's mobile communications business, or in competition with China Telecom's fixed-line telephone and broadband services at a disadvantage, the development of enterprises facing severe test. China Unicom how to seize the opportunities for restructuring, give full play to the enterprise integration synergies, and to develop and implement an effective competitive strategy, obtaining a dominant position in the market competition is of great significance. Third telecommunication reorganization as the background for the study, China Unicom, the use of strategic management theory and analysis methods, focusing on the analysis and research on the strategic choice of China Unicom competition. This paper first describes the status and trends of the development of the telecommunications industry, a comprehensive and detailed analysis of the external environment and internal situation of China Unicom, and then identify the strengths and weaknesses of China Unicom competition where, and finally for China Unicom design should taken competitive strategy, mainly to the cost leadership strategy, differentiation strategy, supplemented by a combination of strategy and to ensure the effective implementation of the competitive strategy and integration in the corporate culture, organizational structure adjustment, cost control management, independent innovation ability, key specific measures to be taken by the network quality of service. In this thesis, the research results will help China Unicom to seize opportunities for telecommunications reform and restructuring, to play enterprise integration synergies, develop and implement the right competitive strategy, rapid innovation and development, and to obtain the advantages of the new competition in the market position.
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