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Analysis of the purposes of the game home rotation from the principal factors for the club revenue Jiangsu A football

Author: WangQianJin
Tutor: ChenYiZhang
School: Beijing Sport University
Course: Physical Education and Training
Keywords: Club income The main factors Jiangsu football Home rotation
CLC: G843
Type: Master's thesis
Year: 2006
Downloads: 60
Quote: 0
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Abstract


Chinese professional football after just ten years of development has made considerable progress . Jiangsu football is still in a backward state , home game attendance is declining ; loss of audience , the team's visibility is not high , but also a direct impact on the club's ticket sales and sponsorship revenue . Jiangsu Province, two in a team as the research object ; Suzhou, Jiangsu Province and Xuzhou City city residents and businesses businesses in the survey, literature, questionnaires, statistics and research methods from the club the main factors of income - the fan audience income and advertising sponsorship revenue , Jiangsu a team the implementation of the feasibility of home rotation , in exploring the benefits of home rotation to give the club the economic income and increased visibility , Jiangsu a the operation of the team to provide a reference . The results show that : 1. Survey of Xuzhou, Jiangsu Province and Suzhou , the two cities , two city residents in the city to implement home Location rotation shows a high level of enthusiasm and support . To the site to watch the game and buy football related products urban residents accounted for a large proportion of long-term , which guarantees the club one of the main factors of income audience factors . Xuzhou, Suzhou part of the business enterprise survey shows that two of the city 's businesses to sponsor professional sports in Jiangsu , Jiangsu professional football has a strong interest and great confidence , and maintain long-term sponsorship , stability common understanding. Jiangsu professional football another main factors of income - advertising and sponsorship in the home Location rotation , get more opportunities . 3 Through this research , home Location rotation can increase the club's ticket sales , to improve the visibility of the club , to attract more enterprises to join the merchant . Two of the city 's residents and business enterprises welcome and support such rotation . Jiangsu two professional football clubs need to implement home games Location rotation , this rotation is the same , it is feasible .

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CLC: > Culture, science,education, sports > Sports > Ball games > Football
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