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Company A based project management solutions sales process optimization research

Author: LiHongChang
Tutor: SongYan;QuanSheng
School: University of Electronic Science and Technology
Course: Project Management
Keywords: Project Management Solutions Sales activities Knowledge management platform (KM)
CLC: F426.6
Type: Master's thesis
Year: 2010
Downloads: 181
Quote: 0
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Abstract


In the market economy, the IT industry, there is a special kind of product: solutions. Path from product marketing, the amount of the product, the prospects of the development of the market, the degree of complexity of the procurement process, the factors that affect customer purchases to the methods and techniques of the sales staff to sell these products, solutions sales is completely different from the general industrial sales there existed a great difference. Commodity exchange to the depth and breadth of the growing development solutions sales continue to be extended to more areas, the means of its sales and business philosophy are innovation and enrichment. Project management as an important branch of modern management, through the application and integration, such as startup, planning, implementation, monitoring and closeout project management process, to all kinds of knowledge, skills, tools and technology used in the project activities, stakeholders in order to achieve \Solutions sales business marketing strategies change as the market environment changes, companies must be customer-centric, providing customers with personalized service, and also must be familiar with the customer's core business operations, understand the business challenges faced by the customers etc., in order to enhance the continuous and close customer relationships, to changes in the sales model based on project management mode from the original product sales This means that the company's marketing strategy. Paper first reviews the knowledge of project management solutions defined characteristics, analysis of current sales of solutions for the existing problems and challenges faced, and its relationship with the project, combined with the characteristics of the solution sales activities solutions sales activities can be regarded as a project: Second-based project management solution sales process analysis, combined with work experience and relevant theory proposed scope, schedule, and human resources management optimization solutions in the sales process of the three major areas of knowledge: recommendations. A company KM solutions sales project as a case study, the problems and deficiencies of the solution sales process analysis, pointed out that the recommended sales solutions sales activities based on the limitations of the traditional management model, and then combined with the optimization of the previous chapter each process re-design in accordance with the project management system, a validation perspective based on the theory and practice of project management solutions for sales management optimization suggestions, and after evaluation by the evaluation system of KM solutions sales projects. Cases extended to solutions sales activities in general management, pointed out the problems that need attention in the process of solution sales projects and improvements of the problems, I hope that the \Optimization of program sales process to tease out new ideas and methods to improve the efficiency, at the same time, the application of project management methodology in the case of hands, and also hope to play in the future work of conducting solve guiding role.

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