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Research on Evaluation and Optimization Designing Method of Product Sensory Quality

Author: ZhuMingJian
Tutor: GuoFu
School: Northeastern University
Course: Management Science and Engineering
Keywords: Sensory quality Quality Function Deployment (QFD) Taguchi method Emotional factor Optimization
CLC: F224
Type: Master's thesis
Year: 2008
Downloads: 126
Quote: 1
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Abstract


With the increasingly fierce market competition , more and more users demand for products diversified , personalized trend. Product is no longer useful features consumers to buy the most important factor , emotional aspects of products more and more attention . Therefore, the enterprises to improve product quality, while functional , but need to improve the sensory quality of products to meet customers' emotional needs , and increase market competitiveness. This requires that the designer can be a good grasp of consumer demand for the product perceptual and emotional needs of consumers into product design factors . However, the current research on the sensory quality of products in the initial stage , the lack of sensory quality evaluation and design of technical tools , seriously affecting the organoleptic quality of the product level. The main content of this paper is to evaluate and optimize the sensory quality of design methods . During the study , first of all, on the sensory quality of domestic and foreign products Research conducted in-depth research ; Secondly , the product of human meaning and emotional awareness were studied, the introduction of product sensory quality evaluation - sensory factors, and sensory quality level metrics - emotional difference (FD) and emotional divergence (FA), and gives the product sensory quality evaluation procedure , a product sensory quality evaluation method ; then, the QFD method and Taguchi methods comparative analysis , the establishment of a method based on QFD and Taguchi methods sensory integration model of product quality optimization design model , and in this model is proposed based on the sensory quality of product optimization design method ; Finally, the proposed product sensory quality optimization design method sensory quality of a certain brand of car for optimal design , optimum design of cars sensory quality has been greatly improved , proved that the optimal design method.

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