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The Research of E Group for Developing New Business Model in the Industry of Basic Machinery Parts and Accessories

Author: NiuBing
Tutor: GuFeng
School: Shanghai Jiaotong University
Course: Business Administration
Keywords: Parts manufacturing Business model Producer services One - stop service provider
CLC: F426.4
Type: Master's thesis
Year: 2008
Downloads: 35
Quote: 1
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Abstract


Developed producer services has become an important driving force for the economic development of a country or region and economic development level, an important symbol of the level of living standards. To this end, the Shanghai Municipal Government made it clear that the future economic development goals is to strive to develop the productive service industry, as driven by the development of new economic growth point in the future. Leading role in the Yangshan Deepwater Port hired to promote the World Expo in the next few years, the Shanghai producer services will have faster growth and development. E Company is a large enterprise specialized in mechanical basic parts manufacturing. Through the analysis of its own and external environment, the company's executives to develop a new strategy: the basis of three main business products as a source of capital markets, in order to build a new marketing channels for the service platform, products, capital and channels Trinity interactive 'domestic and world-class' industrial base products suppliers and channel partners. Show that this strategy expressed wishes of the E transition to producer services. In this study, Company E is the main object of study, to explore how the traditional manufacturing enterprises to the producer services to develop and launch a new business model. This thesis is divided into 10 chapters expand. The first chapter introduces the research background and significance of research framework, as well as issues raised. The second chapter of E Company's existing business model analysis to study the various factors affecting the business model. Clear based on this article need to be addressed: E Company through innovative business models, to explore the development of new business, create a unified service platform for the effective integration of customer resources and production resources. And refinement of the problem to facilitate research, such as how to design the business model or platform to integrate resources?, And how to develop specific implementation plans? What are the risks of new business models? This is the problem to be solved in this article. Third, four, five, six, seven chapters of this problem analysis. Chapter E internal resources to assess. Its main resource utilization - metastatic matrix assessment obtained E companies have the ability to launch a new business model. Chapter analysis of the external environment of the Company E, Chapter E companies to compete, chapter VI requirements analysis, analysis of three chapters of Company E Company E can be in the design of the business model based on a full understanding of the industry. Chapter VII of the various parts manufacturing business model analysis, business models, and asked the company's E-depth study. E Company to carry out a new business model, which provides a a strong successful case basis. Chapter VIII of the design of the new business model. A Brief Analysis of the first strategy, the building of a new business model for the purpose of implementation of the strategy. Design a new business model in the spirit of progressiveness, the effectiveness and feasibility of the principle: \were reviewed. The ninth chapter is the construction and implementation of a new business model and risk analysis and propose a solution. Chapter Conclusion summarizes the main content of this paper and research significance. The significance of this study at the same time is to help businesses understand the current macroeconomic environment for the future development trend of the industry international understanding of the enterprise's resources, and the development of corporate strategic development planning is important. Foundation for other mechanical parts enterprises, environmental analysis, industry analysis and the development of domestic and international trends analysis, in the face of fierce competition in the market, this article has some reference value.

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