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Eco-tourism due to its advocacy of protecting resources and the environment, education tourists, state-of-the-art concept of sustainable development for the benefit of local people, once launched, will vigorously carry around. Ecotourists as the main body of the eco-tourism activities, is essential to the healthy development of eco-tourism. Protected areas rich eco-tourism resources as the main place for eco-tourism, in the seemingly booming eco-tourism carried out at the same time, with the strengthening of its sharp growth in the number of tourists with the community resources environmental protection concerns, the manager faces from all sides pressure, and recognizing whether a clear understanding of eco-tourists' environmental attitudes and behavioral characteristics which effective management is the key to sustained and healthy development of eco-tourism. Ecotourists behavioral characteristics, to develop eco-tourism and planning, marketing and cultivation of eco-tourism market, eco-tourism product design and management, eco-tourism have a negative impact on the environment, an extremely important theoretical and practical application value. Ecotourists as the object of study, questionnaire sample survey based on the protected area of ??the Yellow River Estuary ecotourists market, collecting data and other relevant information, analyze the behavior and attitudes characteristic of ecotourists and put forward corresponding management measures, summed up revelation of eco-tourism in protected areas, in order to provide a scientific basis for a period of protected areas, eco-tourism development, marketing, management. The full text including the following aspects: Chapter 1 Introduction of the background paper, the research status at home and abroad, significance, and research methods and main ideas briefly discussed; second chapter is a brief review of the general and strict ecotourists theoretical system, combined with the eco-tourism market is characterized by the plight of the eco-tourism and protected areas, the need for ecotourists behavior research; Chapter III analyzes internal and external influencing factors of ecotourists behavior for The later be foreshadowing; Chapter is the focus of the paper is a discussion of the behavioral characteristics of ecotourists, the Yellow River Estuary Nature Reserve, for example, ecotourists research. This chapter by the investigation on the properties of the eco-tourists, eco-tourism motivation, ecological awareness and behavioral tendencies, drawn there are two different types of eco-tourists - and in general more stringent eco-tourists and summarize the characteristics and draw the revelation of the protected areas, eco-tourism; fifth and final chapter based on the findings, given the management recommendations based on the behavioral characteristics of ecotourists, proposed to follow because of \
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