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Urban design focus is to study the morphology and landscape of urban space , comprehensive grasp , but it must be from the social, economic , ecological , cultural , technical and ecological concepts to strengthen more and more people pay attention . Pay attention to the small town image, create a small town characteristics , is a hot topic for the construction of small towns in China today is an ever drawn attentions . In this paper , currently in the process of urbanization in China ignore the natural and humanistic ecological environment and the local characteristics , blindly copy the concepts and methods of city planning , resulting in the destruction of the ecological environment , the confusion in the structure of small towns , small town image thousands of city side , the lack of architectural design personality and a series of questions focusing on how to combine the characteristics of small towns in the small town image design of the overall level to establish the overall image of the small towns . The article from the theoretical study of the ecological aesthetics start to draw on the ideas and methods of the relevant theory . The ancient town in Jiangnan as the research object , the image of the southern town , from the point of view of regional and individual . From the point of view of urban design , and urban planning, sociology, economics and other disciplines , to learn from the successful experience of foreign small towns practice , the overall effective strategy designed to explore the image of the small towns , enrich and develop the theory of urban design . Finally , combined with the actual situation in Zhouzhuang , specific studies of how to protect the image of the design elements and the use of the ancient town design create the overall Guzhen image .
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