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A Study of Marketing Managers’ Competency Model in Decoration Material Circulation

Author: WangFei
Tutor: FanYaLi
School: Xinjiang University of Finance and Economics
Course: Business management
Keywords: Building Decoration circulation Marketing Manager Competency Competent model
CLC: F426.92
Type: Master's thesis
Year: 2011
Downloads: 34
Quote: 0
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Abstract


The architectural decoration circulation is accompanied by the rapid development of real estate and the rise of a sunrise industry , stimulating the growth of the private economy to absorb a lot of labor . At the same time, the the architectural decoration circulation also , there are many problems on the development . Among them , how effective recruitment , selection and training of marketing manager , the industry is most concerned about the topic and the problems to be solved . The competency model is an evaluation of analytical techniques . Research and practice , selection , training , compensation design , and career planning , competency - based model , to improve personnel efficiency , reduce the turnover rate of talent . In this study, by means of a mature competency model theory , the use of behavioral event interviews and statistical analysis methods , constructed the architectural decoration circulation marketing manager competency model . The model includes 11 distinguishing competency are : self-confidence , achievement , want to establish human resources , negotiation skills, judgment reasoning ability , initiative , with a team of human insight and influence . Build a theoretical model , the author has prepared the \'s . This model circulation for architectural decoration scientific selection, configuration and training , marketing manager provides theoretical support . Uphold the purpose of theory into practice , competent model , the paper proposes a specific way to apply the model to achieve scientific and effective recruitment , selection , training, marketing manager and develop marketing manager succession planning , to some extent, promoted the development the architectural decoration circulation vocational marketing manager, team and human resources management specification .

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