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Local English newspaper External Communication Research

Author: XiaZuoZuo
Tutor: HongBing
School: Fudan University
Course: Journalism
Keywords: External communication Local English Newspaper International image of the city Diversification
CLC: G219.2
Type: Master's thesis
Year: 2011
Downloads: 109
Quote: 0
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With the deepening of China's reform and opening up the development of local urban level of internationalization and local affairs, international dimension is rising, bringing the local level the strong demand for external communication. It is not just the local government to promote the internationalization of the city an important means of shaping China has also become a good international image and effective way. Means of communication in a variety of foreign and English newspapers with its rich information content, timeliness and timely reports, depth of interpretation and significance of the service, to become the most important and effective communication tools. Increasingly frequent places of Foreign Affairs and the rapid development of economy and society contributed to local government or media group founded English newspapers generate ideas to match the external communication needs and adapt to the needs of shaping the city's international image. The accelerated process of urbanization in China, but also for the rise of local English-language newspaper to create the material and audience base. Previous studies focused on the national level, external communication, and seldom involved in local urban foreign media. Perspective from which to view, research local English newspaper for local external communication is significant. Local English newspaper the birth and development of their city's economic level, such as fixed target audiences are inseparable, is also inseparable from policy institutions and personnel reserve and other soft conditions for their support. Shanghai as China's famous international city and financial center, the existing registered foreign resident population of the city of 15 million people each year travel to Shanghai and settled foreigners reached 8.5 million, signifying that it has become the most favorite of foreigners The Chinese cities. Shanghai also rate the national trend of the first founded his first local comprehensive English-language newspaper \After 12 years of development, the \This paper chooses typical significance of the \\Study found that local English-language newspaper based on the local to the audience for the first external communication perspective more than the national English-language newspaper has won the local target audience, and its focus on true and fair reporting of news practice principles established its credibility of external communication. Meanwhile, local English newspaper determines its degree of flexibility in the soft spread on the advantages of a more humane foreign reporting to impress the international audience. But in the current Chinese news management system, the local English newspapers inevitably subject to a number of policy mechanisms bondage. Affected by regional restrictions, local English newspaper in attracting and retaining talent, as well as expand the advertising and distribution markets, are faced with many difficulties. This paper studies the analysis, proposed local English newspaper external communication direction of reform must be combined city location, dilute the official colors, while stressing the integration of new media and active applications, seek diversified development, the current local English newspaper founded and the development of a reference value.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China
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