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Small and Medium-sizede Enterprise in China to Addrss Economic Crisis Strategy Research

Author: LiangHongXia
Tutor: MiaoXiZhe
School: Ocean University of China
Course: Business management
Keywords: SME Economic crisis coping strategies
CLC: F276.3
Type: Master's thesis
Year: 2011
Downloads: 121
Quote: 0
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Abstract

A from the other side of the "subprime crisis",the perpetrator is the world’s leading economic big MAC America, it suddenly formed a worldwide economic crisis, the world economy into hot water. China, thus inevitably involved in the global financial tsunami among. Facing such a rare financial tsunami, China, I’m afraid you can’t possess. China’s small and medium-sized enterprises is faced with abrupt between life and death choice. The economic crisis medium and small-sized enterprises of the survival and the facing problems than ever more prominent, decline in demand, market atrophy, overproduction and raising the cost, capital chain tight let many of the small and medium-sized enterprises live pressure, feel at this moment smes should resist crisis, in a crisis better survive the crisis, don’t be frightened, success and failures key lies in small and medium-sized enterprise how to seize the opportunity, how see opportunity from the crisis. Actually the economic crisis winter in "good health" is the enterprise is more opportunities, and "poor health" is the enterprise is in need of aftercare interest-bearing wait for the arrival of spring. How to effectively respond to this field century, can be in crisis crises in seeking to new the way of development of small and medium-sized enterprises has become the common challenges. Crisis for small and medium-sized enterprises speaking is not a bad thing, just take this opportunity, small and medium-sized enterprises can re-examine your, adjust the development route, more long-term development of preparation.In this particular period, not only exist economic crisis, has also entered profit-making era, nowadays, opportunities, and the land gold years history, has become almost all industries exists generally falling profits phenomenon. Medium and small-sized enterprises are in a small scale with little capital, technology and management etc, can not like the inferiority of large enterprises so easily "winter", this paper based on the actual situation of small and medium-sized enterprises, help small and medium-sized enterprise analysis situation, for small and medium enterprises to be able smoothly "winter" providing practical strategies. The current economic crisis exposes now marketing big problem, small and medium-sized enterprise crisis is due to overproduction and cause, in the final analysis is the marketing problems. From the perspective of marketing economic crisis is very be necessary before and will have many scholars have proposed a small and medium-sized enterprise to to the crisis, but not from this Angle of system analysis to this problem. Based on the related theoretical knowledge and practical knowledge specific and detailed analysis for small and medium-sized enterprise how to cope with the crisis, the proposed strategy is not only to make small and medium-sized enterprises through this time, but also to make small and medium-sized enterprises at ordinary times to build up strength and wait until crisis in comes, may be able to develop themselves, and not just for preserving life. History is a lot of medium and small businesses with crisis, but the development and expansion of the oneself, but the premise is small and medium-sized enterprises want to pay attention to his strength of accumulation, when opportunity comes, will exert oneself rise. This paper applied the comparative analysis and example analysis and induction and constructed, from theory and practice of small and medium-sized enterprises to deal with crises put forward several strategies, this several strategies applies not only to crisis of small and medium-sized enterprises, it is normal of small and medium-sized enterprises, also can draw lessons from, all is according to medium and small-sized enterprises has unique proposed, small and medium-sized enterprises only fully realize the situation, to better grasp now, into the future.

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