Dissertation > Excellent graduate degree dissertation topics show

Research on YGE Corporation Brand Internationalization

Author: FengWei
Tutor: QianShiChao
School: East China University of Science and Technology
Course: Business Administration
Keywords: Brand Brand Internationalization YGE Corporation Sports Marketing
CLC: F273.2
Type: Master's thesis
Year: 2012
Downloads: 91
Quote: 1
Read: Download Dissertation

Abstract


Since 1970s, the solar photovoltaic technologies have developed increasingly. After 30 years of effort, PV industry has stepped in a new stage of rapid development. The utilization of solar energy has been spread to most countries and districts. In China, Photovoltaic industry is discussed at the level of a strategic industry policy for the future. Chinese PV industry has played on an important role in global solar panels market. China produced solar modules with an output of 13 GW which represents about half of the global production and which more than 90% is exported in 2010. The rapid development of the world’s demand of solar energy, contributed to the rise of China’s solar PV industry. The most important advantage which Chinese PV companies have in international competition is the cost and product advantages, while the most weakness is brand advantages losing. The domestic photovoltaic enterprises are facing more and more difficult situation in global market.In this thesis, the research is mainly concentrated on brand internationalization of YGE Corporation which is a leading PV Corporation in China. Discussing YGE Corporation’s history and background of brand internationalization, analyzing characteristic sports marketing, summing up some experience in brand internationalization, drawing several suggesting conclusions. At same time, those valuable experiences and lessons summed up here can help Chinese PV Corporations to improve its execution ability of brand internationalization.This thesis contains the following main parts. Firstly, topics of research background, goal and methods were showed in the first chapter. Secondly, interpreting brand internationalization theory and motivation, illustrating the state of brand global competition. Thirdly, exploring global competition of PV industry, YGE business model and product structure, describing YGE brand internationalization development process. Fourthly, analyzing background and elements. Summarizing and evaluating brand internationalization strategies in YGE brand internationalization process. Fifthly, poisoning brand development goals, making appropriate recommendations for YGE brand entering global PV markets.

Related Dissertations

  1. The Research of the Fashion Terminal Space in the Society Consumption Change,TS941.1
  2. The Empirical Study of Brand Image Elements Affecting Clothing Repurchase Behavior,F274
  3. Analysis on the Influence of Consumer Perception and the Text Logo of Women’s Fashion Brand,F274
  4. Study on the Management Strategy of University’s Brand,G647
  5. Heilongjiang Unified Marketing of Instant Noodles,F274
  6. Study on Development of College Students’ Brand Attachment Questionnair and Its Relationship Witn Their Self-Concept,B841
  7. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274
  8. Longliqi direct Strategy,F426.72
  9. Brand identity narrative construct,H04
  10. The Theory and Thinking of Primary School "Extensive Reading" Brand Building,G624.2
  11. Study on Brand Strategies of the Story Magazine,G237.5
  12. The Symbols of the Pharmaceutical Old Brand and Their Communication Strategy,F426.72
  13. Evaluation System of Middle-high Level Chinese Business and Casual Men’s Suit Brand,F426.86
  14. Cosmetic Brand Name Translation under Skopostheory,H059
  15. Research on Brand Building in Tourist Area Based on Characteristic Real Estate Timeshare,F293.3
  16. On Display in the Design of the Artistic,J525.2
  17. Research on the Impact of Notebook PC Brand Experience on Customer Satifaction,F426.671;F224
  18. "Convenience" & "Change" in Ⅵ design of Chinese Brand Culture,F273.2
  19. Studys in the Contemporary Brand Sales Exhibition Shop Design,TU247
  20. Legal Protection of the National Brands During the Course of the Merges and Acquisitions by the Transnational Companies,F273.2
  21. Empirical Study based on the logistic regression consumer apparel brand loyalty,F426.86;F224

CLC: > Economic > Economic planning and management > Enterprise economy > Production management > Product Management
© 2012 www.DissertationTopic.Net  Mobile