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Entering the 21st century the second decade, radio and television into cable, radio, satellite and Internet complementary advantages and moderate competition competition era. The advantage of using various media pervasive platform promotion, hoso products, together with foreign media, landing on foreign and national policy galvanism domestic capital into media release, TV media competition environment drastic change happened. Numerous local TV media in new media ecology environment, how to find my competition in the local TV media swimmer is of major problem. Relative to the host of CCTV media attention, with the local planning practice of many TV media behavior but inferior. Host as a mouthpiece of the party and the government of journalists, as screen language arts expression, who as audience and programs, columns, media communication with the communicator, as television brand of the bearer and value-added in the TV media, the role of its is self-evident, scientific and orderly, art planning behavior is inevitable choice. Make host, and carry on the packaging brand, local TV media promotion is participating in the competition, but also the important swimmer to obtain corresponding return economy, apply the swimmer.This paper on local TV media host planning will with specific cases and content analysis, participation observation, text file research and survey questionnaire method. To learn, China broadcasting television planning, communication, and so to learn basic theory, through to the local TV media show host of planning the present situation and development characteristics and comb, TV host planning and local TV media competitive relationship, it is proposed that local TV media host planning development of difficulties and problems and analyze the obstacle of local television presenter planning, and finally gives the cause of development of the local TV media in the competition in the development road of host planning.Consequently, combined with case study and evaluation, the paper tries to find out a way to do TV presenter planning suitable for local TV media.
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