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A comparative analysis of the effects of Google and Yahoo Arabic search

Author: SunShu
Tutor: ZhangHong
School: Beijing Foreign Studies University
Course: Arabic Language and Literature
Keywords: Google Yahoo Search engines evaluation Correlation
CLC: G354
Type: Master's thesis
Year: 2013
Downloads: 1
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Abstract


Search engine evaluation is the key technology to advance the development of search engine. There are several methods of evaluation of search engine. In this paper, in the framework of search engine evaluation method Cranfield model evaluation, according to the search engine relevance level six score and DCG method, the current Arabia state search engine market share of the two larger search engine Google and Yahoo Arabic search effect evaluation. Research search engine evaluation is to meet the needs of ordinary users search information needs as the goal, but the satisfaction of users search on the search engine is difficult to be expressed quantitatively, so the evaluation of search engine in the world usually from search engine results quality (Effectiveness), the rate of search engine (Efficiency) and interface (Interface) to the three aspects, in order to the extent possible, the satisfaction of user to search engine to quantify the performance of search, to find problems and defects of existing engine system in order to solve them to search engine optimization. In view of evaluation method, every aspect of the evaluation process is not a master's thesis can handle, so the search engine result quality which is a basic and core point as the starting point, the Google and Yahoo Arabic search effect evaluation. On an Internet product performance evaluation can not be separated to write, so in this paper, Google and Yahoo in Arabia national search engine market achievements of Arabia country local starting and the major search engines do a brief overview. The first chapter, you learned that Google and Yahoo search engine in the Arabia national broad audience, product number. Then, the two major search engine market share and search engine results match in Arabia state, in order to understand this point, a better understanding of the two major search engine search result quality how, the second chapter and the third chapter for specific evaluation part. The evaluation method is more complex, other related theoretical knowledge involved so need to work on the search engine to some basic principles, this paper used search engine evaluation methods and principles, and in this paper, the second chapter is the related theory and method of interpretation. The third chapter is the search results of quality dimensions on the specific evaluation and data on the Google and Yahoo Arabic according to the second chapter evaluation method. The evaluation can be found, Arabic search effect of Google is better than Yahoo. However, both in the quality of results in the relation of gap is not our imagination of so big. Even in a large number of results, the performance of Yahoo is better than Google. Google and Yahoo in Arabic search result quality are to be improved. Yahoo mainly in recognition, low quality of the page of the site authority, timeliness, page content richness, invalid resources identified as Google and Google, although in recent performance was better than Yahoo, but also can not avoid these conditions. The main problem of Google is that over part of the site's ranking in the top three results, to some extent affect the user satisfaction. Through the search results quality evaluation of Google and Yahoo Arabic, you can see the Google and Yahoo Arabic search engine technology and the optimization and development of space. Therefore, the last chapter chapter of this conclusion, the huge potential of Arabic search engine market, and to find the evaluation process of the Arabia site to do a simple summary, hope to be able to help people often visit the Arabic, Arabic Webpage access information.

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