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Research of Chinese Fashion Photography Language Evolution Since the 1990s

Author: WuZhenPing
Tutor: JiaRongLin
School: Beijing Institute of Clothing Technology
Course: Art of Design
Keywords: 1990s Fashion Photographic language Digital technology
CLC: J409.2
Type: Master's thesis
Year: 2012
Downloads: 59
Quote: 0
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Abstract


Chinese society since the 1990s, from a production -oriented society to a consumer society into . Consumer society , is no longer a need to cause merchandise, but the level of consumption of goods caused by the needs of the people have gradually improved . People 's consumption behavior turned to a kind of cultural behavior from the kind of economic behavior , people consume is no longer the pursuit of pragmatic necessities of life , but in order to meet the psychological needs , to meet the social, cultural identity , and illusory way to be psychological met. When the digital era , the richer expressive language fashion photography , digital technology for fashion photography more creative means to bring greater space for creative photography . Fashion image utilization of space expansion due to other developments in the field of contemporary society , which makes fashion photography research with other disciplines to certain \Photography in the consumer society is an important form of visual communication , fashion photography and commercial media showing an increasingly close relationship between the commercialization of fashion photography , both in theoretical research on the management system needs to arouse people's attention and in-depth research . Fashion photography business , media to be studied through the visual perspective of cultural studies and interdisciplinary research to study fashion photography opens up a new way out of the process for the history of photography .

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CLC: > Art > Photographic Art > Photography Art Theory > History of Photography Art
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