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Definition of the relevant market rules and Perfection

Author: WanYiZhi
Tutor: ShiJianSan
School: Shanghai Academy of Social Sciences
Course: Law
Keywords: Relevant market Alternative Analysis Hypothetical monopolist test method Demand substitutability Supply substitutability Business Plan
CLC: D922.294
Type: Master's thesis
Year: 2011
Downloads: 136
Quote: 0
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Abstract


In recent years, with the \This once the relevant market has attracted more and more familiar with the concept of academic and practical circles. Especially in 2009 caused great debate netizens Huiyuan merger with Coca-Cola case, the definition of the relevant market has even pushed the cusp of public opinion. Because the definition of the relevant market is an important prerequisite for the implementation of anti-monopoly law, which concluded that the antitrust laws of the market share, market dominant position to judge the key prerequisite. The Ministry of Commerce on the Coca-Cola Huiyuan merger with the ruling shortly, the State Anti-Monopoly Committee enacted the \no laws situation. This guide is primarily draws on \notice of the existence of deficiencies. The most obvious is in the criteria for defining the relevant market, over-dependence on demand substitution, supply substitution and the neglect of potential competition. Articles can be divided into three parts for the definition of the relevant market for analysis, and the current mainstream view put forward their views and suggestions. Introduction to Coca-Cola and Huiyuan merger as a primer, proposed the concept of defining the relevant market. The first chapter, an overview of the relevant market and importance. First, the United States and the EU introduced the definition of the relevant market, and then with the State Department guide the definition of the relevant market comparison. Point out areas for improvement. Secondly, a brief discussion of the principles defined in the relevant market. Again, discusses relevant antitrust market definition and implementation of the link between the combined abroad without defining the relevant market for the situation to sort out. Chapter II, the second chapter is the core focus of this article. For the definition of relevant markets methods are introduced and compared. For the needs of the more popular alternative method, the hypothetical monopolist test method focuses on analysis. And pointed out its limitations. Chapter III, the continuation of the second chapter of the relevant content, noting that the supply has been neglected alternative and potential competition in the big factors in practice value. And that business plan defining the relevant market in an active role.

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