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Author: LiHongBin
Tutor: ShiJian
School: Nanjing Normal University
Course: Journalism
Keywords: Typical figure reported Shenzhen Special Zone Daily Social News Stereotype Macro - effect theory
CLC: G212
Type: Master's thesis
Year: 2011
Downloads: 68
Quote: 1
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Abstract


Over the years, the party official newspaper has been announced that Party committees and governments at all levels to guide public opinion and an effective carrier of the integration of society plays an important guide in the social, political and other fields, propaganda, encouraging role. But with around Metropolis have founded new media continue to rise and the audience environmental changes, the party official newspaper has been a huge impact. Today, the official newspaper of the Party Committee of the ability to guide public opinion weakened the credibility of the apparent lack of circulation and the amount of advertising is far behind the Metropolis. Compared with metropolitan newspaper, the party organ of increasingly marginalized. The typical characters reported that an important party official newspaper reported. Typical figure reported successful launch of his dear readers can learn the typical characters, will produce high-profile names Reporter readers, the name column, which play an important role in the party organ of brand value . Unfortunately, the important task typical figure reported in recent years into a declining plight. Important proposition in front of academia and industry by improving the typical figure reported to restore the former glory of the official newspaper of the Party Committee. As the official newspaper of the Shenzhen Municipal Party Committee, the Shenzhen Special Zone Daily \The typical figure reported, \Through research, we found that the \column and so on. These means joint development effort, the typical character of the \Since the \inadequacies of academic research on the the typical figure reported effect, that to focus on the micro, the short-term effect of the \In my research, with a focus on the macro long-term effects of the \The successful experience of the \The typical figure reported to reform, reported that the concept should first reform the publicity ideas into the concept of the news, from everyday life to explore typical characters. Second, the typical figure reported reform to effectively eliminate the reporters on the stereotype of the typical characters and reported to get rid of the mode of writing, so as to improve the readability of the reported. Furthermore, the typical figure reported should not be a time sometimes media coverage, the official newspaper of party committees should establish mechanisms for regular reports to the typical character, and the formation of long-term audience by organizing a variety of typical character-related contest nurtured in the society to create the typical character recognition, learning atmosphere.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Press interviews and reports
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