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The media credible constraints in the context of social transformation and its construction

Author: XiangYangChun
Tutor: FangXiaoHong
School: Nanjing Normal University
Course: Journalism
Keywords: Social transformation Media credibility Constraints Constructing Route
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 98
Quote: 0
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Abstract


The main object of this thesis is the credibility of the mass media of the period of social transformation, and to explore the reality of the situation of the transition of media credibility, constraints and construct path. By analyzing changes in political, economic and social factors in the context of social transformation of the role and influence of media performance and public media cognitive reveal changes of media credibility and constraints, and proposed the construction of the credibility of the mass media in transition feasible path. Through research, the paper tries to reveal the penetration of the various social forces of the transition period of the media field, showing the interaction between the media field within multidimensional forces wrestle and struggle, as well as media operations and political, economic and social power. Media performance by examining the multidimensional force to contain the reduction in Transitional China Mass Media Role Playing through the the media credibility building strategy framework for the government, the rational use of the public media, and the media itself benign construction to provide a realistic reference . Thesis, the theory of civil society in the political - economic - social three yuan analytical model for the basic theoretical framework, the use of theoretical analysis supplemented by empirical research, in the investigation of the transition period the credibility of the mass media, the reality of the situation on the basis of the analysis of the cause of this The motivation of the current situation, dialysis many social factors pinned down and the impact of media credibility. Choose to create a new dimension of media credibility perspective, the theoretical path, through a period of \root of more help to find a solution to the problem targeted way. Firstly, China's social transformation and social transformation of the media transformation brief retrospective introduce the study investigated the background, and summarizes the status of mass media, the credibility of the Chinese society in transition, the reality of the situation of media credibility - - the medium credibility of the overall level is not high; In response to this situation, combined with the transformation of Chinese society background papers on media credibility constraints discussed, expressed by the political authority under the influence of the media the right to speak, the transition to market economies in the news powers find medium cognitive rent and social development of diverse backgrounds to explore the impact of media credibility by Transmutation three aspects; based on the proposed measures based on the practical needs and strategy papers on the construction of media credibility in the context of transformation, including from the media outside system Statute and social support as well as from the media internal construction professional consultation to build through the media inside and outside, and establish a positive interaction mechanism between the government, the media and the public, to provide effective safeguards for the maintenance and upgrading of media credibility.

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