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Design and Implementation of Advertising Position Recognition System

Author: ShenLiZuo
Tutor: Chen
School: Dalian University of Technology
Course: Software Engineering
Keywords: Network advertising Advertising position CTR Layout andEnvironment
CLC: TP311.52
Type: Master's thesis
Year: 2012
Downloads: 47
Quote: 1
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Abstract


Network advertising is a kind of paying publicity measures for specific needs to pass information to public openly and widely, which usually is an important measure of transferring information between producer and operators and consumers, also the important form for enterprise to marketing. It proposed to influence people’s attitude to the advertising of goods or services, and finally to attract consumers to pay for them.Through the research and analysis of documentations about network advertising and marketing, the relationship between CTR and Google AdSense and its existing advertising position, already have a more profound understanding on how to improve the marketing effectiveness of network advertising. So, to quantitatively upgrade the standard on the foundation of existing improvement on network advertising marketing effect. And also provide clearer advertising and marketing solutions for the customer. In order to achieve this goal, we decided to build project realizing page layout classification, the system identifying features such as the page layout, monitoring ad location, advertising location, advertising environmental and so on. It can also provide technical support for CTR (hits rate) data cleaning, flow quality, latest flow forecasts.This paper firstly introduces the Internet advertising marketing and evaluation methods, and analyses the present situation of the domestic and foreign. This paper points out the contents and meaning, clearly the goal of system design. This paper also puts forward the system function, performance, environment, demands and so on. On this basis, we make an outline design of the general framework of the system and classifies the system module, mainly including advertising layout and environment module, advertising information mining module and perfect sites mining module. And then we make detail design of the system logic function structure and database. Finally, this paper introduces the realization of each module system and of the specific application of the system. This system develops and implements on Linux platform, and designs parts of interface with Dreamweaver8, and uses a powerful, fast, flexible MySQL database management system.This system aims to study on the main factors of CTR Internet advertising through marking and evaluating advertising layout environment and mining advertising information, and quantizes these factors to guide application.

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