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Integrated Advertisement in Role-playing Online Games

Author: WuFei
Tutor: MaoXiaoLong
School: Jiangxi Normal University
Course: Art of Design
Keywords: Role Playing Virtual Society Integrate Mode Living Style Advertizing is Living
CLC: TP393.09
Type: Master's thesis
Year: 2011
Downloads: 68
Quote: 0
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Abstract


Significant online games that is running on the globe owns billions of regular gamer. Role-playing game holds more than 50% in all online games. More than half of billions Chinese cyber citizens have one game account or more. 60% more of these gamers is teenager. The game market is shift and violent, the value has exceeded over ten billions. But it could not bear the sight on the number of game advertizing field when we face such a huge record above mentioned. It is not a difficult thing to realize that the market of game integrated advertizing has an extraordinary expanse to develop. It is also worth to study in.How to integrate AD in games? How to adjust the exist AD mode to adapt new environment? What is the structure of the gamer who treat the whole game as the core experience and how the AD works under these conditions. All above is needed to study. Role-playing online games have unique features from others that are near perfect story lines and punishing realism historic environment. It can called culture, which is as a positive face for AD integration as well as negative one. Be simple, it provides a fertile soil to plant AD and itself prevent gamer moving attention away from the game.“The closer between AD and the game background, the higher the effect for brand business is.”It is a fairly wide prospect for AD investment facing such a vast market. This article is trying to discuss the art for integrated advertisement in RPG online. Through the research of gamer psychological activities and the addiction to online games, the integrated AD mode and the effect will be discussed. This article is also trying to advise a living styly that is“Advertisement is Life”. The purpose is to remedy the shortness and insufficient such as psychological resistance. A good integration makes audience happy to accept unconsciously even to advertise initiatively. This article proposes that enough attention must be paid in the oriented effects on physical and mental of teenager. It is our responsibilities to advocate a healthy, active and optimistic altitude.

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CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer applications > Computer network > General issues > The application of computer network
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