Dissertation > Excellent graduate degree dissertation topics show

Social Commerce Business Model Study

Author: JiangZuoZuo
Tutor: LvWei
School: Shanghai Jiaotong University
Course: Business Administration
Keywords: Web2.0 social media social commerce business model
CLC: F713.36
Type: Master's thesis
Year: 2013
Downloads: 690
Quote: 0
Read: Download Dissertation

Abstract


Driven by the fast evolution of the internet, innovative technologies andweb services, the user shifted from a passive information receiver to an activecontent releaser within the whole new revolution. Users were integrated intoexisting online shopping and matured from a simple buyer to a fullyintegrated content media distributor. Thus, a modern shop visitor canrecommend products, leave comments, rate vendors or publish them all. Thisrecent phenomenon, called social commerce, leads to more customersatisfaction, loyalty and consequently to more revenue for the businessowners. At the same time, there is a strong demand for innovative businessmodels and new technology functionalities.The strategies are just beginning to take shape; it is sustainable because ofthe various incentives given to consumer as they collaborate with othersregardless of their identity and location. Although some of the technologiesare still evolving with even the experts unsure what social commerce willmean, but the market and the investors confirm the economically expandingvalue of innovative user driven social commerce solutions. This paperpresents the results of an extended case study research on existing socialcommerce models. In the theoretical part of this thesis, following conceptsincluding the basic knowledge of Web1.0, Web2.0, SNS, E-commerceforms and development, and also the key point–social commerce will be covered. The key investigation will be focus on the business models andprofitability of the current social commerce platforms and their futureevolution.The conclusion will be certainly that social commerce is not thebusiness as usual. It will contain both social, content, marketing, sales,payment and mobile all together and integrate them into a smart commerceconcept. It will hit the size of30billion by itself and unlock the value of1.3tillion within3years. It will also have profound influence towards thefuture business model and moreover, change the structure of macro economyof global.

Related Dissertations

  1. Web2.0 network under the Privacy and Personal Data Protection,G350
  2. Micro-brewed beer commercial application of research project,TS262.5
  3. Higher College Library Research Service System Type,G258.6
  4. Study on Real Time Information Shareing Platform of Travel Based on 3G and Web2.0,F592
  5. Harbin City Park Market Mode of Operations,F299.24
  6. Small and Medium Size Enterprises Business Reorganization and Bus Model Innovation Examination,F276.3
  7. A Study About the Business Model of U.S. Investment Banks in Post Financial-crisis Era,F837.12
  8. Study on the Application Strategy of Web2.0 Tools in Middle School Teaching,G434
  9. Design and Implementation of Network Topology Management System Based on SVG and Web2.0 Technology,TP311.52
  10. The Design and Implementation of School-based Resource Pool in Secondary Vocational Education under the Idea of Web2.0,TP391.6
  11. Research of Mobile Phone Bank Business Modle in 3G Age,F832.2
  12. The Design and Realization of Employee Social Networking System Based on SharePoint,TP311.52
  13. Bank A Web2.0-based Customer Relationship Management Strategies,F832.2
  14. Based on the material platform AJAX framework design and implementation,TP311.52
  15. Research and Implementation of IOT Service Model Description Language,TN929.5
  16. Research on Manufacturing Execution System of Workshop Business Model and Adaptable Framework Application,TP315
  17. Study on Sustainably Development Countermeasures of Operation of Agricultural Industrialization in ZhuCheng,F327
  18. The Communication Effect of Corporate Social Responsibility Under the Condition of WEB2.0,F270
  19. A Research on Jouralists’ Serical Roles in Social Media,G214
  20. Zhuji commercial concrete Concrete Association Network Information Monitoring System Design and Implementation,TP311.52
  21. Research on Method and System of Knowledge Integration Based on Knowledge Map,TP315

CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Sale of goods > E-commerce,online trading
© 2012 www.DissertationTopic.Net  Mobile