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Tourist attractions based on the authenticity of research and development experience nature

Author: ZhangXiangRong
Tutor: TianKeQin
School: Qingdao University
Course: Tourism Management
Keywords: Tourism Authenticity tourism experience tourism product product development
CLC: F224
Type: Master's thesis
Year: 2011
Downloads: 160
Quote: 0
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Abstract


When the tourism market is becoming more and more developed in china, the challenge is becoming more and more fierce and the competition is exiting all of ground. As the core factor of tourism market——tourism product, success and failure of design will determine rising and declining of tourism market. According to comparing tourism product with tourism demand, the tourism market has serious supples contradiction. How to solve these questions, to provide satisfacting products to consumers and to lead our country’s tourism market to positive and healthy development, is the key which the traveling field must solve urgently. With the coming of the era of experience economy, tourism product obtain many good opportunities for further development. This article starts with tourism demand market, analyzes tourists new demand, promulgats traveling product essential, give bright to the innovation of tourism product.Combing with tourism product and experience hypothesis to analyze development of tourism product is a brand-new field. Standing on the points of view that how to develop experience tourism product, and on the basis of this hypothesis and the previous study review, tourist questionnaire and statistic analysis were carried out. The analytical method is used in this research including Principle Components Analysis, Data Reduction of Factors, excel, Regression Analyses and so on. The supposed theoretical model are modified after the statistic analysis, and the influencing Factors System and structural Model of the tourist experiences within tourist attractions are established.Ground on this structural Model, the article establishes the product development mode of experienced tourism and proposes some suggestions to development of experience tourism product at the end of the paper.This article is made up of six parts:The first part is the introduction. It includes the research background, research method and the innovation points of this article.Chapter2 studies the experience tourism product development theory including the theories of Traveling motivation, experience economy product development and Product life cycle.Chapter 3 Take the Henan Province valuable day graceful scenic area as the example,conducts the real diagnosis research to the traveling Authenticity, The construction and design model of experience-based tourism products are also discussed.Chapter 4 The construction of authentic experience in the course of the development and design of tourism products are described. The practical strategies and suggestions for developing experienced-based tourism products are put forward.Chapter 5 research conclusion is drawn and prospects are predicted.

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