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Jilin Branch of ICBC flat management urban network optimization program

Author: ShenJiaShan
Tutor: SunNaiJi
School: Jilin University
Course: Business Administration
Keywords: Organizational structure Flat management Optimization
CLC: F832.2
Type: Master's thesis
Year: 2011
Downloads: 46
Quote: 1
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Abstract

Into the twenty-first century, the banking industry becoming more competitive, in order to improve grass-roots network marketing capabilities, enhance the commercial banks in the industry's competitive strength, more and more commercial banks began to implement flat management. In this paper, Jilin Branch of ICBC outlets flattening urban management reform as a reference case, territorial and municipal branches of the bank, the state-owned commercial bank management hierarchy, this level of organization most representative and reflect the commercial banks operating characteristics. The branch started from 2008 urban outlets flat management reform, after a year of operation, has made great achievements, but also exposed some problems. First, the organizational structure mismatch problem; Second Branch headquarters chamber functions are not synchronized to adjust, without the marketing and management functions for effective forward, leading to a branch of the Ministry of room to play obvious utility. For flattening reform appeared a series of questions based on thorough analysis, the author proposes a transformation optimization recommendations. Trying to optimize the existing management and adjustment, try to establish a more scientific and more effective management. Optimization recommendations mainly around two aspects, one is the optimization of the organizational structure, the second is the optimization of business processes. Two aspects of the optimization premise is customer-centric, product as a link, exceed customer needs, creating value for customers. Organizational structure optimization, increase and expand branches of the room range of functions. In the personal banking network management center set up subordinate to adjust the scope of the existing network management, centralized management in addition to straight pipe two branches outside of the city all the outlets, responsible for daily affairs of outlets, responsible for coordinating network business dealings with various departments and logistics security work. Meanwhile, in the personal banking business men set up credit card marketing center responsible for the Bank's credit card marketing management. In business terms, a straight pipe branch restore all corporate deposits and lending, leaving only the municipal clients billion yuan scale direct marketing company's business lines, but the customer is responsible for routine maintenance work needed to branch, the customer profit contribution aspects into branches and sub-branches. Business process optimization, personal liability and personal settlement services, highlighting streamline processes, merger transactions, to shorten the time for business front, back-office operations to expand the scope of acceptance. Individual asset class of business, according to the species and sub-regions in which the business to a branch of the main highlights of the operating characteristics of different branches, sub-branches to avoid vicious competition of similar businesses. Meanwhile, the appropriate authority delegated business process, according to the principles of risk control in business process lines and two levels of delegated authority authorized to promote the rapid development of business. In order to better implement the optimal design, the implementation of safeguards in four areas to do the work. First, organizational support; second is to adjust the existing performance appraisal system, the implementation of differentiated performance appraisal management, highlighting the competition classes and categories of indicators of business development assessment weights set deferred payment performance and control business risks; third is to adjust remuneration ences in increasing the proportion of performance-based remuneration; Fourth, managers should set an example, the implementation of dedication, teamwork corporate culture, corporate culture in the flexible new management mode, boost the business improvement.

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