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Business Plan for Apiculture Project of TianYuan Company

Author: Xia Ailing
Tutor: Chai Guorong
School: Lanzhou University
Course: Entrepreneurial Management
Keywords: Apiculture ecological beekeeping bee products risk analysis business plan
CLC: F272
Type: Master's thesis
Year: 2013
Downloads: 9
Quote: 0
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Abstract


The long standing history of beekeeping and bee products in China’s aquaculture industry have accumulated and deposited solid experiences and advantage. However, with the continuous development of market economy,industrialization, informationization and urbanization, the increasingly pursuit of health and safety products by people, the traditional beekeeping and bee products can not meet the corresponding needs of social development. Holding the attitude of scientific development, following the natural law of development are the critical points of meeting this needs. Apiculture can maintain the diversity of natural species, can increase the output of crops and at the same time improve the natural environment, can provide the community with high quality and safety of bee food products, and constantly improve the health of people’s living standards as well. So for the common benign development of social and economic benefits, the protection of safety bee products from field to table, the beekeeping and it’s products have an extremely practical and long-term significance.The apiculture of this business plan is an energy-saving project, which can effectively improve crop yields, is the important guarantee of sustainable development of agriculture. As the important part of modern ecological agriculture, it plays a unique role in the national economy developmentThe series products of this business plan are value-added products through enhancing the traditional extensive processing mode to further intensive pattern, so to provide better and more safety bee products. Guangdong province is one of relative developed provinces in China however with unbalanced area distribution. In the mountain areas, economy are relatively backward where many farmers are still in poverty. But for apiculture it has many unique advantages such as excellent natural environment, rich nectar source plants and long flowering period. Farmers can take advantage of the local bee breeding economy to get better off from poverty. Based on above background, Tianyuan Apiculture business plan has been developed by integrating theoretical and feasible analysis. Firstly, combined with strategic management theory, the significance and strategic positioning of this business plan are presented. Secondly, related value-added activities are stated one by one on the basis of value chain theory, which include production,marketing,purchasing, infrastructure construction, organization and human resources, investment and financial activities,etc. Cost management theory and accounting theory are applied for the study of feasibility and action-ability. Risk is one vital element. The possible internal and external risk factors are listed using SWOT analysis.Corresponding prevention and measures are considered. Finally, implementation schedule of this project are confirmed based on all the above analysis.This business plan aims to establish ecological pollution-free breeding grounds for bees industry and to produce safety organic bee products combining traditional and modern process. Using biological technology of direct utilization and deep processing to build one natural, green, safe and high quality bee products supplier in north-eastern Guangdong.Adopted "Base+farmers+product processing" patterns, this business plan can achieve both social and economic benefits under friendly development and drive the surrounding farmers getting rich together.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making
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