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Research on Time Management of Marketing Efficiency Project of Linfen Mobile

Author: HuBin
Tutor: WangZuo
School: Beijing University of Posts and Telecommunications
Course: Project Management
Keywords: Marketing Efficiency Project management Time management Critical Path Gunter graph
CLC: F274
Type: Master's thesis
Year: 2011
Downloads: 36
Quote: 0
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Project management is the discipline of planning, organizing, securing, and managing resources to achieve specific goals. In our traditional project management, the important of time management has not attracted enough attention. Project managers consider deliver project on time as the biggest challenge and the main reason for conflict. In view of the possibilities of schedule conflicts, good project time management is very important, because this will help managers to improve performance continually.At present, the total number of users of China Mobile Communications Group Co., Ltd. Shanxi Linfen Branch is 2251.7 thousand, the rate of customer penetration comes to 52%,operating income is about 110 million. This paper analyzes the problems of marketing business in Linfen Mobile, according to the present situation we develop Marketing efficiency project of Linfen Mobile.The article presents a case of Marketing efficiency projects of Linfen Mobile, completely and systematically introduces the basic theory, methodology and techniques of time management. The detail contain definition and optimum sequencing of Marketing efficiency project, duration estimating (CPM), critical path method, Program Evaluation and Review Techniques (PERT), schedule planning and use of Gunter graph, schedule monitoring and controlling. Through the display of results of time management, I hope to promote the application of project management in business management

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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