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Management Performance Evaluation and Development Stratege Research of Budgethotels Based on Financial Statements

Author: LiXia
Tutor: LeiYaLin; WangYongJin
School: Chinese Geology University (Beijing)
Course: Business Administration
Keywords: financial statement analysis Econo Hotel Home Inn evaluation suggestion
CLC: F275
Type: Master's thesis
Year: 2013
Downloads: 251
Quote: 0
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Abstract


With the rapid development of China’s market economy, closely connected withtourism Econo Hotel industry develops fast. Home as a representative of the domesticEcono Hotel have chosen listing and financing in the United States, to meet theirdemand. But behind the rapid expansion of enterprises, such as hidden exactly whatmanagement problem, how to solve these problems, have attracted the author furtherstudy.In this paper, home as an example, from a financial perspective, analyzes in detailthe finance for the home with the help of the professional financial analysis methods,and try to dig out the operation and its existing problems, and put forward improvementsuggestions, hope to have certain reference significance for other management homeand Econo Hotel.This paper firstly analyzes the management environment condition of EconoHotel, including macro environment and micro environment, the macro environmentis the external factors to the rapid development of the Econo Hotel, Econo Hotel andmicro environment reveals the characteristics and challenges.Secondly, financial statement data on home2008-2011years were analysedcomprehensively. By its financial statements, such as the scale of assets and liabilitiesincreased by a large margin, net profit negative growth in2011, cash flow generatedfrom operating activities of the company has been unable to meet the needs of itsexpansion, dependence on external financing increased; The use of financialindicators to be like the home ratio analysis and trend analysis of a specific analysis,the long-term solvency, profitability and sustainable development capacity index in2011just passable performance; Application of DuPont financial analysis of financialdata for2011are analyzed systematically, find the root causes of its net assets yielddecline is cost increases and investment failed to produce benefits.Then, will be to do a comparative analysis with its rivals such as7days, Chinesefront courtyard, home, although has the absolute competitive advantage, but in therobustness and e-commerce business applications than rivals.Then, will be to do a comparative analysis with its rivals such as7days, Chinesefront courtyard, home, although has the absolute competitive advantage, but in therobustness and e-commerce business applications than rivals.

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