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A real estate fund management research group

Author: ChenXiaoZuo
Tutor: YinMengBo
School: Southwestern University of Finance and Economics
Course: Finance
Keywords: Real estate companies Capital management Financial information management Internal funds management Centralized cash management system
CLC: F293.33
Type: Master's thesis
Year: 2011
Downloads: 530
Quote: 1
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Abstract

China's economic transition from a planned to a market gradually, the real estate industry is an important pillar industry of national economy, healthy and stable development of the industry, not only is the building of a harmonious society and improve people's quality of life, an important material basis, but also to achieve economic growth through investment effective way, is related to national economic prosperity and prosperity. But the rapid growth of investment in housing prices rose too fast, and also brought much negative impact, and the government austerity measures and the impact of financial crisis makes the real estate industry, the situation is worsening, but also on the real estate management and future development a higher demand. And with the real estate industry scale, group-oriented features increasingly obvious that sustainable development has become the biggest challenges facing businesses. The growth of China's real estate industry is still in the initial stage, the use of the technology, daily management and service awareness there is a big gap. Despite the large number of real estate companies, but the lack of real high level of excellent quality and strength of the enterprise; Moreover, most enterprises lack of modern enterprise system operational guidance, management system abuses to seriously hampered the competitiveness of enterprises. Real estate industry as capital-intensive industries, its capital adequacy, management efficiency is directly related to whether the survival and development of enterprises. Therefore, China's real estate business imperative is to establish a fund management as the core of the financial management of the real estate business, scientific and rational centralized capital management model, make good use of the stock of capital within the enterprise to optimize enterprise funds management to the enterprise's survival and provide a solid guarantee for sustainable development, making enterprise in a dominant position in the next competition. Significance of this study is mainly reflected in the following aspects: (1) to promote the sustainable development of the real estate business. At present, China's real estate industry is still in the development stage, compared to developed countries, both technically, or in the management and services are relatively backward, the growing number of real estate companies, but the real strength of the still relatively small, but the majority of enterprises management system disadvantages, less competitive, did not establish a scientific and effective modern enterprise management system. Therefore need to expand the scale and development of the Group is seeking direction at the same time pay attention to the quality of development, relying on the brand and talent of scientific management, and financial management for the core, shaping the core competitiveness. Fully explain the practice of domestic and international, centralized management of funds can effectively help the real estate business full financial advantage, strengthen the financial management of the core position, and improving the financial management level, uplifting enterprise management level, to increase transparency and efficiency in the use of funds to run, reduce financial risk, highlighting the company's operating characteristics and effectively enhance the competitiveness of enterprises. (2) strengthen the real estate company's cost control and cash flow. Enhanced capital expenditure planning, real estate company to protect the efficient use of project funds are an important means. Therefore, through a variety of ways to reduce the occupancy of funds to strengthen cost control and accelerate cash flow. To the whole process of strict cost control, cost control throughout the project about every stage of development. Development is the developer of the project cost control project investment they have developed an effective control, development of project management is an important component, but also the cost management activities in the core. (3) to provide special services, and enhance the competitiveness of the success of real estate project development, sales performance is the only test. To develop a reasonable, effective and profitable marketing strategy is to maximize the sales success of real estate project development an important part, but also the post-project development funding security projects important source of demand. Not only can achieve successful sales profit project development and subsequent construction of the project to meet the funding requirements. Therefore, we can actively planning and implementation of various value-added services to ensure good sales momentum, with the real estate industry with extensive experience in sales marketing companies, sales promotion projects. In addition, real estate sales should not be blind pursuit of rapid construction funds should be guaranteed under the premise of diversification through marketing tools to achieve profit maximization. In this paper, the use of research, analysis and comparison of other methods, theoretical research and case studies will be combined on the A Real Estate Group's capital management mode analysis, combined with the characteristics of the real estate industry, fund management, information management model in the capital introduced in the real estate business capital centralized management. Mainly through a comprehensive budget management, especially capital budget management and cash flow control combination, reduce the overall tax burden; maximize the value for money, and enhance the enterprise's core competitiveness and sustainable development. In this paper, for the A real estate fund management group exists in the high debt ratio, excessive debt management; single financing channels, over-reliance on bank credit; funds precipitate serious, efficiency is not high; investment with blindness and poor management, lack of funds, etc. many problems on the basis of the analysis, the use of centralized management of funds A real estate group case analysis results to design a line with the actual development of enterprises to improve management level of funding of new ideas and new methods, and ultimately the combination of theory and practice. Which was established as an A real estate fund management center within the Group's commitment to institutional fund management, unified management A real estate group's various subsidiaries and affiliates and other member companies; establish a sound financial management system to ensure the financial management system in the form of smooth and safe operation ; establish centralized treasury management system; achieve internal lending, deposits, settlement business information management and services; cash flow budget management as a means to achieve the monetary funds to pay prior control and establish enterprise information monitoring control system. This study can draw the following conclusions: (a) centralized management of funds can enhance the company's financial management. Currently the basic financial management of enterprises still remain in the profit-focused management level, has not yet formed the core of the cash management model. The centralized management of funds for enterprises to re-planning of the management framework, a clear enterprise capital management as the goal. Establishment of centralized management of funds by a certain budget management, accounting system, performance appraisal system, risk management and future development plans combine major decisions of enterprises can also play a supporting role, in order to effectively improve the level of financial management, etc. . (2) centralized control of funds can also achieve real-time business-to-business revenue and expenditure control. Through centralized management and control of funds can depict the overall flow of funds within the enterprise to identify the key points of capital controls, grasp the business capital of the aorta. Through certain quantitative and can provide funding for the enterprise processes, flow, flow direction and velocity of the specific quantitative indicators, a comprehensive reflection of the information that will facilitate the funding of the overall enterprise deployment and management. (3) centralized management of funds also help enterprises to establish a dynamic financial early warning. Companies can finance the quantitative indicators, combined with a comprehensive analysis of the situation, you can on the internal horizontal, vertical at all levels for effective early warning. Meanwhile, the centralized management of funds after the real-time dynamic early warning can reduce internal because the actual impact of physical distance and timely abnormal situation, play early discovery, early planning, early preparation, completely changed the original post profit-centered management state, to achieve process management.

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy > Real Estate Management
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