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A Research about the Communication Strategies of the TV News Programs Aimed at Taiwan

Author: TuEnGuang
Tutor: YuanYongZuo
School: Fujian Normal University
Course: Communication
Keywords: TV news programs aimed at Taiwan Taiwan Audiences Communication Characteristics Communication Strategies
CLC: G222
Type: Master's thesis
Year: 2011
Downloads: 36
Quote: 0
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Abstract


Taiwan issue is a problem about the affair of state which leaves over by history, the State still didn’t solve the problem so far. The government and the people on both sides pay close attention to Taiwan issue, the propaganda aimed at Taiwan is based on such situation. Why the government chooses to communicate with Taiwan is due to the connection between the people of mainland and the people across Taiwan Strait. And the final purpose is to create a favorable public opinion environment. Meanwhile, the media aimed at Taiwan featured intuitive communication is outstanding. So, I will choose the news programs which concerned Taiwan as my research subjects. And then I would select the program of Strait that belongs to CCTV Chanel Four and the program of Channel Shinkansen that belongs to Southeast Satellite as my research sample. Afterwards I will analyze the framework of the specific contents of November 2010, and summarize the characteristics and laws of the Propagation that aimed at Taiwan. This article is angled at audience at the same time, I analyze several parts, such as Taiwan people’s concept of state, the image of mainland in Taiwan people’s heart, Taiwan people’s viewing habits and the motivation that Taiwan people get access to the media of mainland. Finally, I give some suggestions about how to improve the communication effects. And the conclusion is that we should angle at the audience and the content, I hope my study will impact the researchers, and help them do the study better.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Editing, writing and broadcasting business
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