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Create a culture, and culture to create. Thus, cultural subjects, but it is also a cultural object, including all of the social culture. Since the since the birth of mass media such as newspapers, radio, television, Internet, mobile phone, led to a new phenomenon. The Culture and vector-borne condensed into a dynamic process, everyone Guoxie So, through the media to show culture into the ceremony and the landscape of our contemporary daily life. The mass media in promoting cultural centralization, and caused the inevitable fragmentation and fragmentation, the mass media, with its strong \vulgarization. The this medium Vulgarization phenomenon is increasingly evident, with the arrival of the consumer society and the postmodern society, and seriously damage traditional social values ??and ethics, judgment and cognitive change of the real world, especially for young people cause irreparable impact. Media culture are part of the culture of the society as a whole, and the media vulgarization phenomenon is a form of expression of the media culture, and its existence is inevitable, but this phenomenon is the development of culture popularization overkill, is the alienation of the media and cultural development. In view of this, we select from the perspective of the media culture, the media vulgarization phenomenon on a broad perspective of cultural studies, through qualitative speculative, content analysis and comparative studies, trying to essentially recognize media vulgarization, Explore Treatments Countermeasures. Firstly, expounded the significance of the study, the value of the purpose and the research status quo. Then that media the vulgarization phenomenon of cognitive analysis of its practical manifestations. Again, from the perspective of cultural studies, including the combination of the Frankfurt School, British cultural studies, and consumerism, postmodernism, cultural theory discussed in detail the causes and the reality of the dangers of media vulgarization phenomena. Finally, from the overall cultural building height explore governance media vulgarization phenomena reasonable way and realistic basis. This article attempts to conduct in the predecessors vulgarization phenomena from the perspective of the media functionalism research on the basis of bold innovation, through the construction of culture to the completion of the mass media's self-redemption. Through the writing of this article, the author shows that the media vulgarization phenomena previous studies completely different point of view, always focus on the \As Hegel said: \.
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