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Analysis of Italy persuasive means in advertising language in western rhetoric system

Author: YaoZuoZuo
Tutor: TangJianMin
School: Shanghai International Studies University
Course: European Language and Literature
Keywords: Italian Advertising terms Western Rhetoric Persuasion
CLC: H772
Type: Master's thesis
Year: 2014
Downloads: 31
Quote: 0
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Abstract


In the business is highly developed today, every day we contact a lot of advertising language. As a kind of strong purpose and largely by the form of constraint language, the countries of the advertising language is a very worthy of study to practical style. In order to achieve the innovation, concise, attractive feature and persuade the consumers to buy the product's final goal, in the writing of advertising language is often applied to a lot of persuasion. In this paper the western rhetoric system, through the massive examples, Italy on persuasive means in advertising language are classified and analyzed, hoping to provide a new direction for the study of Italian language, also hope to provide a little help for small China enterprises open up the European market. The process of writing this thesis is mainly divided into the following stages: first is to the Italy history of the development of Western Rhetoric in advertising language and understanding and research, especially on the western rhetoric system of persuasion are more in-depth study, followed by a large number of advertisements collected and classified, writing based on the above prepared the complete the paper. This paper mainly divides into five major parts: the introduction mainly introduces the research method and the value of the writing background, purpose,; the first chapter of the text is the simple introduction of western rhetoric, including the definition and use it, and between Chinese rhetoric gap, and so that it can be widely used the main features in advertising language analysis; the second chapter the history of development of Italy advertising language to do a brief overview; the third chapter is the key part of this paper, the western rhetoric persuasive means in the classification, with plenty of advertising examples, the analysis of their application in Italy in advertising language, at the same time also reflects some significant features of the Italy advertising language; the final summary confirmed the feasibility of applying in western rhetoric means of persuasion in advertising language and effectiveness, and put forward the deficiency of this paper, also for the future further research and put forward some suggestions.

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CLC: > Language, writing > Indo-European > Roman language family > Italian
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