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Beach volleyball as an Olympic sport, entertainment, athletics, Volkswagen has abroad mass base, relying on the favorable natural conditions and economic base in thecoastal areas, carry out the popularity of good beach volleyball, loved by the people. Ininland areas of Gansu Province, beach volleyball project carried out in less than satisfactory,worthy of our deep thinking and research. Beach Volleyball in Gansu Province to carry outrelatively slow, relatively backward, beach volleyball development in Gansu Province hasits own advantages, the provincial capital Lanzhou Yellow River traverses the city, creatinga charming style Yellow line, the river banks have a lot of open space on both sides, a littletrimming would The good sand pomp. Lanzhou City, more than10undergraduate colleges,more than20higher vocational schools. Interest in beach volleyball so good because of itsentertainment, fashion, and tidal vibrant combination of school students, causing them toparticipate in sports, participate in beach volleyball, Lanzhou Commercial CollegeEvergreen College and Gansu Agricultural University has sandy beaches volleyball venue,and held a number of beach volleyball game. The Hexi desert regions are rich in resources,the open flat sandy beach is a natural sand pomp.2009,2010, organized by the GansuDunhuang,"the two-time beach volleyball tournament, the2011tournament upgrade,Dunhuang beach volleyball tournament the approval of the State Sports GeneralAdministration, the National Beach Volleyball Tour races.2012events, such as about tofrom12provinces and municipalities of Beijing, Ningxia, Inner Mongolia, Yunnan,Qinghai, Shanxi, Gansu, Xinjiang,59teams,200athletes, coaches, referees in Dunhuang,discuss techniques and mutual exchanges, the race specifications of high, teams muchinfluence, are unprecedented. Dunhuang municipal government to local conditions, the useof the unique local natural resources in the of Mingsha Crescent Lake National ScenicArea next game, both to ensure the orderly conduct of the game in a good environment andatmosphere, the more publicity the Dunhuang tourism resources. Dunhuang municipalgovernment carefully arranged accommodation for the athletes, coaches and referees, andlet them live in farm houses, eating rice farmers, full of sports and tourism combine, GansuProvince, beach volleyball and even other sports to carry out the creation of a new model,our study and learn. In Gansu Province, and the popularity of beach volleyball, Dunhuang,beach volleyball, for example, and around the City of Gansu Province, relying on local resources, conduct appropriate to the local sports projects can promote not only carried outin Gansu Province and the popularity of beach volleyball promote fitness activities, but alsoto promote the local tourism and economic development, sports and tourism, and sports asan industry to develop. Especially in today’s market-oriented sporting events has beenclosely linked to the market economy. Beach volleyball is a late start, but by the public like,especially in the tourist areas to carry out beach volleyball, market-oriented operation, notonly to improve the tournament visibility, rapid development of Gansu Province, BeachVolleyball, publicity Gansu, publicity Dunhuang played a non-invaluable role, led to thedevelopment of the tourism industry in Gansu Province. In view of this topic has a certainamount of research and practical significance of the research project in Gansu Province,beach volleyball market into the study, using SWOT situational analysis on the basis of theliterature research, interviews and market research, comparative analysis of the combinedstudy of Gansu Province, the trend of development of Beach Volleyball, appropriatestrategies and recommendations for the operation and improvement of Gansu Province,beach volleyball market.
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