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The Study of "Children’s World"about Editing and Management Characteristics

Author: LiuQingXia
Tutor: GongWeiZhong
School: Hunan Normal University
Keywords: "Children’s World" Zheng Zhenduo editing management
CLC: G237.5
Type: Master's thesis
Year: 2013
Downloads: 10
Quote: 0
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In recent years, there is a stirring of interest in studies in the academic world, under the influence of restructuring reform to domestic newspaper industry. The rise of The May4, New Culture Movement, has shaken thousands of years of feudal education thought in China. Especially, people of insight in the field of cultural and publishing industry began to pay close attention to the education of children, which made the idea of Children basis deeply impact on the children’s book publishing, promoting the development of children’s books, and this influence remains till now."child’s world",which published by Commercial Press in1922,was the first book for children in moden children’s literature.To see "children’s world" as the research object, this paper mainly analyzes "children’s world" in the aspect of editing and management, exploring its successful experience. Through the analysis, we learned that:although "children’s world" exsited in history was short, but it can called "one peak in the history of Chinese children’s newspaper", it was a transformation of views on children and a performance of children’s status improved in new culture movement."children’s world" was very close to children, trying to fit for children’s psychological,and this impact last till today. In view of the present situation that our publication content homogeneity, adult and children monotonous change the status quo, this paper explores the editing and management characteristic of "children’s world, tries to extract and mining the regularity experience, summed up the enlightenments it can give por the modern children’s magazines.In this paper, from the founding of "children’s world", put it under the time background, tries to reveal its foundation and development favorable factors. This article mainly from four aspects:the effects of the new culture movement, published by social and cultural background, the commercial press published resources and spirit, the first editor zheng zhenduo’s personal factors.As winners in early children’s journals, the" children’s world" also has its special way in editing. Editorial and publishing subject of this thesis will combined with the actual, this paper summarizes its most obvious characteristics:editor of the concept, content and subject matter diversity, be good at cultivating children’s writer team, bold pursuit of innovation, and has detailed discussions abour this four o’clock."child’s world", was exported to overseas, its mode of management worth recommending. In this article basics on much information, comprehensive Commercial Press library periodical management way, summed up three characteristics:the management idea of through parents into the children’s inner world, management content innovation, hitching a ride on the commercial press industry chain.On the basis of the above, this article combines the editing and management characteristics of "child’s world", and also the status quo of children’s periodicals published, sums up some enlightenments to today’s children, mainly from three aspects:focus on self qualities of editors, see the perfection of the brand characteristics as children’s periodicals management, and integrated use of various resources.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Various types of publications, editing and publishing > Journal editors published
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