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Study on Safe Management of Fresh Food in Supermarkets

Author: ZhaoDi
Tutor: ZhuLei
School: Tianjin University of Science and Technology
Course: Business management
Keywords: Supermarkets Fresh Food Safety Management Behavior
CLC: F713.3
Type: Master's thesis
Year: 2011
Downloads: 38
Quote: 0
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Abstract


The quality safety of fresh food is a big issue for people’s health. In recent years, with the people’s growing healthy awareness and increasing accidents of the food safety, the issue of the fresh food safety has become a focus of people’s attention. Supermarkets, as the last link of people’s fresh food consumption, play a vital role when it comes to insure the safety of fresh food. And in process of business, some business behaviors lead directly to the business results of fresh food. So in order to guarantee the safety of fresh agricultural product, safe management is essential, and studying on fresh food’s safety management of supermarkets will become even more meaningful.There are five sections that consist of seven chapters in this paper. Of which, Section2and Section4are the core. Section1mainly elaborates on the background and significance of this research, then reviews and simply narrates the domestic and foreign correlation research, and proposes the research’s basic mentality and method. Section2is the analysis of theory and mechanisms, mainly studies on the theory of corporate behavior and other relevant concepts, analyzes the business motivations and management behavior types of supermarkets’fresh food and supermarkets’operating systems, and business decisions in regarding to the fresh food are also be analyzed. By building on the game models, Section3studies on the three important actors-government regulators, the supermarket, consumers which participate in business’s decision-making process. Section4which is empirical study on supermarkets’behavior, mainly analyzes the investigated supermarkets’by using descriptive statistics, uses the factor analysis to study the safe management behavior types of supermarkets, then analyzes costs and benefits after the implementation of safe management. Section5studies on safe management strategy and summarizes the whole article, gives supermarkets and government the feasible policy Suggestions and promotes development of supermarkets and farming towards the healthy, orderly and sustainable direction.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Sale of goods
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